About the position
We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.
Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with Nansen's overall business objectives
- Lead and manage a globally distributed, high performing and results-driven marketing team
- Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems
- Develop a strong understanding of Nansen's target audience and customer segments
- Create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more
- Collaborate with the Product and Sales teams to develop product messaging and positioning
- Oversee Nansen's digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns
- Continuously monitor and analyze the competitive landscape and industry trends
- Maximize visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.
Requirements
- 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency industry
- Strong understanding of the cryptocurrency landscape
- Proven track record in building and executing marketing strategies that drive growth
- Ability to develop and implement a comprehensive marketing strategy aligned with business objectives
- Experience leading and managing a globally distributed, high performing marketing team
- Data-driven approach to marketing with the ability to set up effective KPIs and measurement systems
- Strong understanding of target audience and customer segments
- Ability to create targeted and engaging content across multiple platforms
- Collaboration skills to work with Product and Sales teams in developing product messaging and positioning
- Experience in overseeing digital marketing efforts including SEO, SEM, social media advertising, and email marketing campaigns
- Continuous monitoring and analysis of the competitive landscape and industry trends
Benefits
- Competitive salary and equity package
- Remote work environment with a flexible schedule
- Opportunity to work in a rapidly growing and cutting-edge industry
- Collaborative and supportive company culture
- Opportunities for personal and professional growth as the company scales
- Exposure to a global network of industry experts, partners, and influencers
Remote
·
Full-time
·
Marketing
·
Entry Level
·
101-250
Employees
This is some text inside of a div block.
Remote
·
Full-time
·
Marketing
·
Director
·
101-250
Employees
This is some text inside of a div block.
Remote
·
Full-time
·
Marketing
·
Director
·
101-250
Employees
This is some text inside of a div block.
Remote
·
Full-time
·
Marketing
·
Entry Level
·
101-250
Employees
This is some text inside of a div block.
Similar Jobs
Hybrid
·
Full-time
·
Marketing
·
Entry Level
·
101-250
Employees
This is some text inside of a div block.
Onsite
·
Full-time
·
Marketing
·
Manager
·
101-250
Employees
This is some text inside of a div block.
Onsite
·
Full-time
·
Marketing
·
Manager
·
101-250
Employees
This is some text inside of a div block.
Onsite
·
Full-time
·
Marketing
·
Manager
·
101-250
Employees
This is some text inside of a div block.
Hybrid
·
Full-time
·
Marketing
·
Senior
·
101-250
Employees
This is some text inside of a div block.
Onsite
·
Full-time
·
Marketing
·
Director
·
101-250
Employees
This is some text inside of a div block.
Nansen.ai
Nansen is a blockchain analytics platform for crypto professionals and investors.
Company Overview
Nansen is a blockchain analytics platform for crypto professionals and investors.
Benefits
- Knowledge of risk management processes
- Knowledge of laws, regulations, policies, and ethics as they relate to cybersecurity and privacy
- Knowledge of cyber threats and vulnerabilities
- Knowledge of cybersecurity and privacy principles and organizational requirements
- Knowledge of programming language structures and logic
- Knowledge of system administration, network, application, and operating system hardening techniques
- Experience in conducting vulnerability scans and recognizing vulnerabilities in systems
- Experience in assessing the robustness of security systems and designs
- Experience in the use of penetration testing tools and techniques
- Experience in applying cybersecurity and privacy principles to organizational requirements
- Experience in testing and evaluating tools for implementation
- Experience in prioritizing work and making risk-based decisions, including remediation recommendations
- Skill in effectively communicating with technical and non-technical stakeholders, both orally and in writing
- Skill in working with independence and influencing stakeholders without formal authority
- Ability to apply techniques or tooling for detecting application, host, and network-based intrusions using intrusion detection technologies
Nice-to-haves:
- Ability to detect attacks against applications, networks, and hosts and react accordingly
- Ability to employ information technology (IT) systems and digital storage media to solve, investigate, and/or prosecute cybercrimes and fraud committed against people and property
- Experience with Ethereum and the crypto markets (either professionally or as a hobby)
Less details