Director of Lifestyle

941 Management LLC•Lexington, KY

22d

About The Position

The Director of Lifestyle creates immersive experiences that build emotional connections between guests and the hotel. Through curated live events, partnerships, and activations, the role showcases the hotel and its city, bringing local collaborators, artists, and engaging programming into the property and surrounding community. The Director develops relationships with local stakeholders and key collaborators while working with the hotel team. The role develops and executes year-round hotel and food-and-beverage programming across five lifestyle pillars: Art & Music, Local Partnerships, Culinary & Mixology, Fitness & Energy, and Wellness & Mindless. It maintains the property’s brand standards and atmosphere, evaluates proposals for funding, return on investment, and risk, and prepares an annual budget for lifestyle programming and related expenses. The Director builds neighborhood knowledge and local partnerships, curates retail offerings, manages social media channels, and works with hotel marketing resources to promote lifestyle programming through on-property collateral, digital channels, public relations, and website updates. The position guides property-wide lifestyle communications and collaborates across hotel departments to support the guest experience.

Requirements

At least 5 years of experience in a role related to creating a lifestyle, such as hospitality operations, event planning, public relations, brand, or experiential marketing.
Proficiency in English reading, writing, and verbal communication.
Proficiency with common business, presentation, project-management, and creative-content tools, including spreadsheets, word processing, email, presentation software, shared documents, and design platforms.
Adaptable interpersonal skills for representing the hotel with local stakeholders, community leaders, media contacts, and business executives.
Ability to collaborate across departments and engage in discussions about decisions affecting property-wide operations.
Analytical, fact-seeking approach to recommendations and decision-making.
Ability to build rapport and adapt communication and presentation styles to varied audiences and stakeholders.
Collaborative approach to fact-finding and discovery, incorporating the input and experience of others.

Responsibilities

Develop a deep understanding of the hotel brand and food-and-beverage identity, and ensure programming, partnerships, and collateral reflect the property’s positioning.
Develop and execute dynamic, year-round hotel and food-and-beverage programming across the five lifestyle pillars: Art & Music, Local Partnerships, Culinary & Mixology, Fitness & Energy, and Wellness & Mindless.
Maintain the hotel’s unique atmosphere and identity through attention to design, details, and music.
Work with the General Manager and team to secure appropriate funding for programs and partnerships; assess proposals for return on investment and risk factors.
Build an annual budget for lifestyle activations, programming, partnerships, and related expenses in accordance with the hotel’s annual budgeting process.
Develop expertise in the neighborhood, including understanding community nuances and preferences.
Identify, develop, and nurture relationships with local collaborators, artists, and partners aligned with the hotel’s locally rooted hospitality, and identify meaningful partnership opportunities.
Curate the retail experience, including emerging services, amenities, and local goods that can create revenue opportunities.
Manage social media channels and collaborate with a social media agency or Social Media Ambassador on content calendars, photoshoots, and social media strategy.
Partner with hotel marketing resources to promote lifestyle activations and partnerships through on-property collateral, digital channels, public relations, and website updates.
Provide creative briefs and content calendars to internal or external marketing partners.
Guide on-property communications related to lifestyle, share direction with the hotel team, and review programming and events regularly, providing feedback to the General Manager.
Collaborate with Sales, Banquets & Catering, Guest Services, Housekeeping, Food & Beverage, and Culinary to provide an exemplary guest experience and discuss operationally significant decisions.
Represent the hotel positively and professionally in interactions with managers, direct reports, peers, partners, and community members.
Use analytical, fact-based judgment and communicate recommendations without ego-driven decision-making.
Build rapport and adapt communication and presentation approaches to engage different audiences and stakeholders.
Conduct fact-finding and discovery collaboratively, valuing others’ input to identify issues and barriers to implementation.
Take on additional duties or tasks as needed to meet the organization’s changing needs.