Director of Lifecycle Marketing and CRM (Remote)

Trailborn Hotels & Resorts•New York, NY

1h•$100,000 - $120,000•Remote

About The Position

The Director of Lifecycle Marketing and CRM joins the marketing team to lead guest and prospect communications across channels, combining creative storytelling with the systems that support campaigns. The role partners with social, paid media, content, revenue, and regional property teams to bring integrated campaigns from brief to execution. The director owns email marketing for the Trailborn brand and its hotels and resorts, including newsletters, email planning, creative assets, campaign calendars, and performance measurement. The role also leads the CRM buildout and optimization in Revinate, develops segmentation and automation, and manages communications across the guest lifecycle—from acquisition and pre-arrival through in-stay, post-stay, and loyalty engagement. This is a remote role.

Requirements

At least 5 years of marketing experience, including at least 3 years focused on campaign management, email marketing, and/or CRM.
At least 2 years of hands-on experience with the Revinate platform, including building marketing emails, running reports, building automated campaigns, and targeting segments.
Exceptional writing skills, including the ability to draft clean, compelling copy quickly.
Attention to detail, creative vision for email design, and understanding of what makes email campaigns successful.
Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
Strong project management skills, including organizing complex work, meeting deadlines, and proactively communicating timeline changes.

Nice To Haves

Marketing experience in hospitality, travel, or a consumer brand.

Responsibilities

Design and build property- and brand-level newsletter emails, and own email marketing KPIs in collaboration with regional property directors.
Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts, including intake and briefing, segmentation, timely sends, and relevant content.
Develop graphics, headers, and templates for email marketing.
Collaborate with the brand marketing team on newsletter themes and highlights, and write brand newsletter copy.
Own and maintain the integrated brand marketing campaign calendar, aligning email, social, paid media, on-property, and PR around a unified narrative.
Manage guest communications and email campaign calendars for all Trailborn properties in collaboration with regional marketing directors.
Track campaign performance, including owned-channel revenue, engagement rates, and revenue across the customer journey; provide regular recaps, learnings, and recommendations.
Lead the buildout and ongoing optimization of the Revinate CRM, including segmentation strategy, audience architecture, and automation workflows.
Define and manage the guest communication roadmap, including pre-arrival sequences, SMS, in-stay messaging, post-stay re-engagement, and loyalty campaigns.
Uphold brand voice guidelines and ensure consistent communications across guest touchpoints in partnership with the broader team.
Design and manage the guest lifecycle, including acquisition, activation, engagement, and retention, with messaging at every stage.
Plan and execute campaigns to grow the email database and develop opportunities to reward loyalty.