Director of Integrated Paid Media

EōS Fitness • Dallas, TX

5d • Hybrid

About The Position

EōS Fitness is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix. This role is responsible for driving acquisition, conversion and retention through high-impact, scalable media programs across digital, radio, out-of-home, print and emerging channels. In partnership with the VP of Marketing Analytics and Strategy, this position will support data-driven strategy, channel planning, budget allocation and performance measurement while playing a key role in the company’s expanding national footprint.

Requirements

• 7+ years of experience in integrated paid media, preferably within a multi-location or franchise environment.
• Proven track record of driving growth through performance marketing and integrated paid media strategy.
• Advanced knowledge of paid media platforms and measurement tools, including Google Ads, Meta Ads, Google Analytics and media management platforms, with the ability to apply analytics guidance to campaign optimization.
• Strong analytical mindset with experience using BI tools like Tableau or DOMO and collaborating with analytics leaders to turn data into action.
• Demonstrated leadership and ability to manage high-performing teams.

Nice To Haves

• Experience in a membership-based or wellness-related business a plus.

Responsibilities

• Lead the planning, execution and optimization of integrated paid media campaigns across all channels, including paid search, Google, Meta, display, video, affiliate, programmatic, radio, out-of-home and print.
• Support the VP of Marketing Analytics and Strategy in shaping paid media strategy, channel allocation, budget allocation and performance measurement, then lead execution and optimization to support acquisition, conversion and retention.
• Develop clear media briefs and go-to-market plans that translate business goals, campaign priorities and audience insights into actionable paid media direction, then work closely with agency partners to execute, optimize and hold them accountable to performance expectations.
• Manage all paid media agency partner relationships, ensuring partners are aligned to business goals, brand standards, timelines and performance expectations.
• Establish a strong operating rhythm with agency partners, including weekly performance reviews, campaign recaps, testing plans, issue resolution and clear accountability against KPIs.
• Own day-to-day media performance management, including campaign pacing, optimization, issue resolution and escalation with agency partners and internal teams.
• Drive market-level media execution for new gym openings, competitive markets, priority regions and key promotional periods with agency support.
• Partner with the VP of Marketing Analytics and Strategy to interpret performance data, identify optimization opportunities and translate insights into clear recommendations for paid media execution.
• Support test-and-learn initiatives, including A/B testing, creative testing and conversion rate optimization, in partnership with the VP of Marketing Analytics and Strategy.
• Collaborate closely with other Marketing department directors, including Creative, Campaign Strategy, Lifecycle, Social and Influencer, MarTech, Analytics, Sales and Web to ensure paid media plans support integrated customer acquisition and lifecycle efforts.
• Stay current with paid media trends, platform updates and consumer behavior shifts to keep the strategy ahead of the curve.

Benefits

• Free membership for you and plus one family member.
• Discounted Personal Training, and merchandise – including supplements.
• Employee referral program.
• Daily Pay offered - access your funds before payday.
• Competitive pay plus vacation, holiday, and sick pay.
• Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!
• 401(k) + Company matching!
• Personal education growth options with Sophia Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed