Director of Integrated Campaigns

RMS

7h•Remote

About The Position

As Director of Integrated Campaigns, you will lead the strategy and execution of RMS's account-based marketing programs. This involves designing multi-channel campaigns to drive pipeline, deepen account engagement, and accelerate revenue growth. The role operates at the intersection of marketing, sales, and partnerships, requiring you to build and orchestrate an ABM framework targeting high-priority accounts globally, while leading a team of campaign, field, and partner marketers across various regions.

Requirements

7+ years of experience in integrated campaign management, ABM, or demand generation, with exposure to field marketing and events.
3+ years leading and developing a marketing team, with a track record of building high performance and accountability.
Hands-on experience with ABM platforms such as 6sense or Demandbase, and proven ability to orchestrate multi-channel campaigns through them.
Strong project management skills with the ability to run multiple initiatives across regions simultaneously.
Experience working cross-functionally with sales, product marketing, and content teams to align campaign activity to revenue targets.
SaaS background expected
Exceptional written and verbal communication skills, with confidence presenting strategy to senior stakeholders.
Familiarity with CRM and marketing automation platforms.
A results-driven, innovative mindset — you use data to optimize, and you're always looking for smarter ways to engage the accounts that matter.

Nice To Haves

travel technology or hospitality tech experience a plus

Responsibilities

Designing and leading integrated, multi-channel campaign programs — across digital, content, email, paid, partner, field, and events — built around an ABM-first approach to named target accounts.
Building and operationalizing the ABM framework end-to-end: account selection, tiering, buying-group mapping, intent signals, and campaign plays, in close partnership with sales.
Orchestrating the campaign calendar across regions, aligning messaging, offers, and timing to buying stages and sales priorities.
Leading the regional field marketing team in executing localized campaign extensions tied to pipeline targets on priority accounts.
Developing and executing joint marketing programs with key partners, prioritized by account overlap and pipeline potential.
Partnering with sales, product marketing, and content teams to ensure cohesive messaging and alignment across all campaign activity.
Managing budgets across integrated campaigns, field marketing, events, and partner programs — tracking ROI and optimizing spend against pipeline goals.
Leading, mentoring, and developing a high-performing team of integrated campaign managers, field marketers, and partner marketing professionals.