Director of Integrated Marketing

SPANISH BROADCASTING

About The Position

This position is responsible for leading the marketing efforts for the Network division’s brand management, B2B communications, as well as the development of marketable concepts and solutions customized to client initiatives, and maintain cohesive company presentations updated. For SBS Entertainment Division, this position also requires developing strong, long-lasting relationships sponsorship partners in local markets to meet revenue targets. This involves responsibility for developing and maintaining marketing plan for sponsors, as well as sponsor prospecting, proposal customization and presentation, contract revision and servicing, and sponsor follow-up and support.

Requirements

Bachelor’s degree at minimum, in marketing, sales or related field
Minimum 3-5 years at a media or related organization in a strategic sales/marketing leadership capacity where responsible for ad sales/sponsorship development, marketing solutions, presentation, and execution
Previous relationships with media buyers, media planners, and industry leading brands preferred
Proven ability to identify opportunities, develop strategies and negotiate with sponsors and advertisers
Strong knowledge of current audio and digital performance measurement and attribution
Excellent verbal and written communication skills with the ability to formulate clear and concise marketing materials, persuasive sales stories, and presentation delivery to internal and external audiences
Understands influencer marketing
Strong understanding of advertising across multiple platforms but specifically in Audio platforms
Create and consult with brands about customized marketing solutions for their company
Attention to detail
High level of professionalism
Self-starter that demonstrates entrepreneurial behaviors
Ability to develop long term relationships with clients
Impeccable integrity
Ability to work with minimal supervision
Ability to travel when needed
Excellent problem –solver and multi-tasker
Proficient with Microsoft Office Suite
Legal right to work in the U.S.

Nice To Haves

Multi-cultural marketing/communications experience a plus
Fluency in recent news, pop-culture, trade publications, competitive landscape, trends, and business conversations with the ability to translate that knowledge into actionable linkages directly connected to day-to-day work
Strong interpersonal skills with the ability to navigate a highly-matrixed organization and collaborate in a team-oriented environment while fostering strong relationships with interdepartmental team members as well as effectively communicating with external clients
Organized, detail-oriented, and the ability to work with speed and urgency
Demonstrated ability to multi-task and perform well in a fast-paced environment with pressure of firm deadlines on a regular basis
Previous success working with a broad spectrum of established and potential direct clients and their agencies

Responsibilities

Conceptualize, develop, and bring to life scalable unique marketable ideas and solutions that are customized for specific company or client initiatives and their associated KPIs, and will serve as captivating thought starters for client conversations
Write compelling proposals utilizing brand and consumer insights, research, and analytics, to create engaging marketing stories told through an audio-focused lens
Involvement in the development, marketing, and execution of network in-person and virtual events with a focus on sponsorship opportunities
In partnership with programming, content, and other key company stakeholders, play a leading role in sales marketing ideation around new annual or quarterly initiatives, key cultural moments, and other opportunities to be leveraged by clients
Work with EVP of Network division to continually improve and refine sales products and offerings
Collect and compile various information and data from all company divisions as needed to adeptly combine into and consistently keep updated cohesive synergistic company marketing presentations
Oversee network campaigns and promotional extensions all the way through from pre-sale to post-sale recap with quantitative/qualitative results and attribution
Understand and embrace the challenges of the constantly shifting media and advertising landscape, and proactively determine how sales teams should respond and react with new ideas, new thinking, and new approaches
Collaborate with SBSE leadership to develop and implement a sponsorship budget to achieve the sales plan
Manages all sponsorship activities. Responsible for sponsor prospecting, proposal customization and presentation, sponsor follow-up and support and representing the company at industry functions.
Submit marketing plans, prospect activity, and forecast reports to SBSE leadership; provide briefings to others as necessary or as requested. Perform other duties as assigned
Create and manage sponsorship marketing strategy
Prepare media kits, marketing materials, ad sales contracts, etc.
Assist with the marketing for the SBSE shows to grow audience and influence
Prepare weekly, monthly, event and annual reports as needed
Other projects as assigned by Network and/or SBSE leadership