Director of Growth (US)

Reindeer•New York, NY

About The Position

We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact. We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in. We're a well-funded, early-stage startup, hiring our Director of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

Requirements

7+ years in B2B growth / demand generation, with real Enterprise experience (long cycles, large deals, buying committees)
Hands-on experience designing and running an ABM motion (scoring, intent data, routing)
Fluency across paid social, email, content, SEO/organic, and website/CRO — and comfort getting hands-on, not just directing
Data-driven and AI-driven native - A must
Strong marketing-ops chops: deep experience with HubSpot and the broader martech stack
Experience managing agencies/contractors and/or a small team

Responsibilities

Own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound.
Own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.
Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email.
Own targets, forecast pipeline, and report against them on a regular cadence.
Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion.
Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel.
Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals.
Drive content credible enough for a technical audience and clear enough for executives — thought leadership that builds trust and educates the category.
Coordinate the calendar so channels reinforce rather than compete.
Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures.
Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel.
Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking.
Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing — essential when you're selling to a finite list of named enterprise accounts.
Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales).
Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate.
Re-engage stalled accounts and recycle them back into the funnel.
Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue — including multi-touch attribution that holds up over long, multi-threaded cycles.
Run experiments, read the data, and reallocate toward what works.