Director of Growth & Go-To-Market

AutoPayPlus • Orlando, FL

2d • Onsite

About The Position

At AutoPayPlus, we're helping people improve their financial lives through innovative payment automation, financial wellness solutions, and technology-driven products that create long-term value. As we continue to expand our product portfolio and market presence, we're looking for a strategic, data-driven leader to join our team as Director of Growth & Go-To-Market. The Director of Growth & Go-To-Market is responsible for developing and executing strategies that accelerate growth across the entire member lifecycle. This role sits at the intersection of marketing, product, technology, operations, data, and business strategy. The ideal candidate is equal parts growth strategist, go-to-market leader, and operational builder. They have a proven track record of launching products and programs, driving adoption, improving retention, and creating repeatable systems that scale. They embrace emerging technologies, leverage AI as a force multiplier, and thrive in environments where they can build, test, optimize, and deliver measurable business outcomes.

Requirements

• 10+ years of progressive experience in Growth Marketing, Go-To-Market Strategy, Product Marketing, Revenue Marketing, Lifecycle Marketing, Business Growth, or related leadership roles.
• Proven track record of driving measurable business growth through strategic planning and execution.
• Experience launching and scaling products, services, or growth initiatives in dynamic environments.
• Strong understanding of customer lifecycle management, segmentation, conversion optimization, and retention strategies.
• Experience leading cross-functional initiatives involving marketing, product, technology, operations, and analytics teams.
• Exceptional analytical, communication, project management, and leadership skills.
• Ability to translate data and business insights into actionable growth strategies.
• Proven experience building and leading teams, including direct management and development of marketing or growth staff.
• Experience owning or shaping brand strategy, messaging discipline, and brand consistency.
• Experience managing marketing budgets and external agencies or vendors, with accountability for performance and spend.
• Demonstrated experience leveraging multiple AI platforms to improve execution speed, marketing performance, and business outcomes.
• Experience applying AI across content development, research, campaign optimization, segmentation, reporting, and workflow automation.
• Proven ability to identify and implement AI and automation opportunities that increase productivity, improve customer experiences, and support scalable growth.

Nice To Haves

• Experience in fintech, financial services, payments, lending, insurtech, automotive finance, SaaS, or subscription-based business models.
• Experience leading direct-to-consumer growth initiatives and digital adoption programs.
• Experience working in highly regulated industries.
• MBA or equivalent business leadership experience preferred.

Responsibilities

• Identify and prioritize growth opportunities across acquisition, engagement, retention, cross-sell, and member lifetime value.
• Develop strategies that increase product adoption, member engagement, and revenue contribution.
• Establish testing and optimization frameworks that drive continuous performance improvement.
• Analyze business performance and market trends to uncover new growth opportunities.
• Lead go-to-market planning and execution for new products, services, features, and strategic initiatives.
• Develop positioning, messaging frameworks, audience segmentation, launch plans, and channel strategies.
• Create repeatable go-to-market processes that improve launch effectiveness and speed to market.
• Partner with internal stakeholders to ensure successful rollout and adoption of key initiatives.
• Improve conversion, activation, and product utilization across the member journey, in partnership with the Retention & Renewals function, which owns lifecycle value and renewals.
• Identify friction points throughout the member journey and implement solutions that improve performance.
• Build segmentation and personalization strategies that create more relevant member experiences.
• Maintain clear lane boundaries with Retention & Renewals: Growth & GTM owns conversion and launch performance; Retention owns lifecycle value, renewals, and churn reduction.
• Leverage AI, automation, and emerging technologies to improve marketing effectiveness, accelerate execution, and enhance business performance.
• Identify opportunities to streamline workflows, increase productivity, improve decision-making, and optimize results through technology.
• Evaluate and implement tools, processes, and systems that support scalable growth.
• Champion a culture of innovation, experimentation, and continuous improvement.
• Collaborate closely with Marketing, Product, Technology, Data, Operations, Sales, and Executive Leadership teams.
• Drive alignment across departments to ensure successful execution of strategic initiatives.
• Influence business decisions through data, insights, and growth-focused recommendations.
• Help establish operational processes that improve accountability, visibility, and execution quality.
• Build, lead, and develop the Growth & Go-To-Market team, including direct management of staff and contractors.
• Set clear goals, accountability, and performance standards, and coach team members toward measurable outcomes.
• Build bench strength and develop talent capable of growing with the organization.
• Partner on, and grow into ownership of, brand consistency, messaging discipline, and brand trust across all channels.
• Own and manage the growth budget, including allocation, forecasting, and ROI accountability.
• Manage external agencies and vendors, including public relations, with defined deliverables, performance KPIs, and clear escalation paths.

Benefits

• Base Salary Range: $120,000–$140,000, commensurate with experience, plus an aggressive performance incentive tied to conversion and revenue outcomes.
• Target total compensation of approximately $160,000–$185,000 with incentive.
• 100% employer-paid medical, dental, and vision premiums.
• 3% 401(k) match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director