Director of Go To Market (GTM) Strategy

Cosmetic Physician Partners • Montreal, QC

1d • Onsite

About The Position

The Director of Go To Market (GTM) Strategy leads the development and execution of product and service launch plans across CPP clinics. In this role, you will manage the GTM team and align cross-functional partners — including marketing and operations — to ensure a cohesive and integrated approach to market entry.

Requirements

• 5+ years of experience in Go-To-Market (GTM), marketing strategy, product marketing, commercial strategy, or related leadership roles
• Proven experience developing and executing successful GTM strategies for new products, services, or business initiatives
• Experience leading cross-functional teams and collaborating with Marketing, Operations, Sales, Training, and other key stakeholders
• Strong background in market research, customer segmentation, competitive analysis, and identifying growth opportunities
• Demonstrated success in developing pricing and positioning strategies that drive revenue growth and market adoption
• Experience managing multiple launches simultaneously in a fast-paced, high-growth environment
• Proven ability to analyze performance metrics, measure campaign effectiveness, and optimize strategies based on data and insights
• Experience building and managing high-performing teams, including coaching, mentoring, and performance management
• Background in healthcare, medical aesthetics, retail, consumer products, wellness, or multi-location service businesses is considered an asset
• Experience working across US markets is preferred
• Willingness and ability to travel to U.S. clinics 50-60% of the time

Nice To Haves

• Bachelor's degree in Business, Marketing, Commerce, or a related field
• MBA or advanced degree considered an asset
• Experience leading GTM functions within a multi-unit or franchise environment is a strong asset
• Proficiency with CRM, marketing automation, analytics, and reporting tools
• Comfortable operating in a dynamic, entrepreneurial, and growth-focused organization

Responsibilities

• Conducting market research to identify trends, opportunities, and target customer segments
• Developing and implementing pricing strategies that support business objectives
• Measuring and reporting on the effectiveness of GTM initiatives
• Driving revenue growth by ensuring the company's offerings reach the right audience through the most impactful channels

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive training and development opportunities.
• Access to medical aesthetics treatments at discounted rates.
• Dynamic and supportive work environment with opportunities for career advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director