Senior Director, Go-to-Market Strategy & Alignment
About The Position
As the Senior Director, Go-to-Market Strategy & Alignment, you are a senior strategist who applies marketing and communications fluency to the business problems that matter most. You embed within one of College Board’s key program teams in AP, BigFuture, or College Readiness Assessments (CRA), partnering with program leadership as a trusted advisor to shape integrated go-to-market strategy from the earliest stages of planning. You bring the kind of strategic range that allows you to move fluidly between high-level business questions and the practical work of aligning a cross-functional team around a clear plan. In this role, you lead EaR’s involvement end to end, owning strategy development, orchestration, and results without direct financial ownership. You work with the program to create and/or refine integrated go-to-market plans, ensure alignment across product, sales, and marketing, and drive EaR-led execution and results through cross-functional coordination. You orchestrate a flexible studio of specialists across campaign marketing, communications, media, design, and analytics, coordinating their work without managing them directly, and you hold a high bar for strategic quality to ensure EaR's support is always connected to the program's most important business outcomes.
Requirements
- 10+ years of progressive marketing and communications experience, with significant recent experience in strategic planning, go-to-market leadership, and organizational influence
- Experience leading cross-program or cross-organizational strategy in complex, matrixed environments
- Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership
- A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results
- A goal- and metric-oriented mindset with experience using data and insights to guide strategy and measure impact
- Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity
- Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement
- Ability to manage multiple initiatives, priorities, and stakeholders simultaneously
- Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently
- Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business
- A passion for expanding educational and career opportunities and mission-driven work
- Authorization to work in the United States for any employer
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort learning and applying new digital tools independently and proactively.
- Clear and concise communication skills, written and verbal
- A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input
- A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking
- A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
Responsibilities
- Serve as the Single-Threaded EaR Leader for Your Assigned Program
- Act as the primary day-to-day EaR contact for all members of your assigned program team
- Sit with your assigned program’s leadership team and operate as a senior embedded partner
- Lead the development of integrated EaR plans and remain accountable for execution and results
- Escalate conflicts as needed and ensure timely resolution
- Co-own annual and quarterly planning with the program GTM leader
- Translate product roadmaps and sales strategies into integrated marketing and communications plans
- Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers
- Lead special initiatives ranging from program launches to enterprise pilots
- Define business needs and align them to a flexible bench of EaR domain experts functioning as a Studio, including supply and demand marketers, insights, design, paid media, email, messaging, media relations, and copyediting resources
- Ensure the right expertise is engaged at the right time based on program priorities
- Ensure efficient internal communications and knowledge sharing within and across Studios
- Maintain momentum as program decisions evolve and ensure changes are reflected across EaR workstreams
- Provide high-level project management across initiatives to keep work on pace
- Establish clear goals, metrics, and reporting tied to business and EaR outcomes
- Own impact reporting; monitor performance and recommend adjustments to improve results
- Communicate progress, risks, and outcomes to program and EaR leadership
Benefits
- Annual bonuses and opportunities for merit-based raises and promotions
- A mission-driven workplace where your impact matters
- A team that invests in your development and success
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
