Go-to-Market Strategy Lead

Clair•New York, NY

1d•$140,000 - $180,000•Onsite

About The Position

Clair is on a mission to make America’s workforce financially free. We partner with employers and workforce platforms to embed financial wellness tools directly into payroll and HR systems, giving employees access to fee-free earned wage access and other financial products that help them avoid predatory financial solutions. As we continue to grow, we’re expanding beyond traditional payroll providers and increasingly partnering with larger companies building their own payroll and HRIS infrastructure. We’re looking for a highly analytical, curious, and strategic operator to help us better understand the embedded fintech landscape and identify where Clair should go next. This role is ideal for someone with 2-7 years of experience in their career with a background in investment banking, consulting, private equity, strategic finance, market research, venture capital or business operations who wants to move closer to operating within a high-growth fintech company. You’ll work directly with Clair’s Chief of Staff and partner closely with Partnerships, Sales, Product, Marketing, and Data teams to deeply understand the embedded fintech ecosystem, identify high-potential target companies and buyers, analyze market trends, and help inform Clair’s long-term go-to-market strategies. This role will begin heavily focused on research, market intelligence, and strategic analysis, with the opportunity to evolve into a more influential strategic partner helping shape company-level sales, GTM, and product decisions over time.

Requirements

2–7 years of experience in investment banking, consulting, strategic finance, corporate strategy, market intelligence, or a similar analytical role
Strong research, analytical, and problem-solving skills
Exceptional attention to detail and ability to synthesize large amounts of information
Strong written and verbal communication skills
Comfortable navigating ambiguity and operating in a fast-paced startup environment
Naturally curious with a strong interest in fintech, payroll, HR technology, and embedded financial products
Highly organized and capable of managing multiple workstreams simultaneously
Strong Excel/Sheets and presentation-building skills
Experience building market analyses, company landscapes, or strategic recommendations preferred

Responsibilities

Research and analyze the embedded fintech, payroll, HRIS, and workforce technology landscape, as well as trends and fits for Clair’s product
Assess buying signals and market dynamics to identify and prioritize high-potential target customers and strategic market opportunities
Build detailed company profiles, market maps, and ICP segmentation frameworks, and determine potential buyer/decision makers and their circles of influence
Conduct competitive intelligence and track industry trends, partnerships, and market movements
Analyze market sizing, whitespace opportunities, and expansion strategies for Clair’s current and roadmapped products
Synthesize complex information into clear, actionable insights for leadership in order to drive forward deal closing
Partner cross-functionally with Partnerships, Product, Marketing, Sales, and Data teams to develop comprehensive and concrete steps in our GTM strategy, driving ARR and usership increases
Help develop scalable frameworks for evaluating new business opportunities
Develop and action scalable frameworks for identifying target accounts, mapping key stakeholders, and helping Clair engage the right decision-makers within prospective partner organizations.
Support strategic initiatives and special projects tied to Clair’s growth strategy
Leverage AI tooling where possible to develop efficient and scalable research, contact, and closing processes