Go-To-Market (GTM) Director
About The Position
We are looking for a Go-To-Market (GTM) Director to drive revenue growth by coordinating marketing, product, and sales teams across all of our product lines to achieve our revenue and product adoption goals. This strategic role will require a highly collaborative, organized individual to lead the execution of high-impact GTM strategies that accelerate pipeline growth and improve sales effectiveness. The ideal candidate is a data-driven marketer with expertise in product marketing, content development, sales enablement, and digital engagement strategies who can develop personalized campaigns, equip sales teams with the right tools, and optimize go-to-market execution for key accounts.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years in content development, product marketing, sales enablement, digital engagement optimization, or partner marketing, preferably in a B2B SaaS or construction technology environment.
- Strong project management skills with the ability to lead multiple initiatives simultaneously and organize teams across the organization.
- Experience managing partnerships, associations, or strategic alliances to drive co-marketing efforts.
- Data-driven mindset with the ability to analyze customer engagement trends and optimize programs accordingly.
- Deep experience with CRM platforms, marketing automation tools, and project management software (e.g., HubSpot, Salesforce, Monday.com).
Responsibilities
- Develop and maintain strategic relationships with industry associations, trade organizations, and key partners.
- Partner strategically with Sales leadership to maximize association sponsorships, co-marketing opportunities, and industry events.
- Identify and activate co-branded initiatives with strategic partners to increase customer reach and engagement.
- Lead the end-to-end execution of GTM initiatives and marketing programs, ensuring alignment with business objectives and timelines.
- Drive cross-functional alignment across marketing, sales, product, and customer success to execute GTM programs effectively.
- Establish KPIs, reporting frameworks, and operational processes to measure program success and optimize GTM performance.
- Ensure alignment between customer journey touchpoints, customer success initiatives, and retention strategies.
- Lead cross-functional product launch initiatives in partnership with Product, Product Marketing, and Sales teams.
- Oversee the development and execution of launch content, sales enablement materials, and customer-facing programs that support product adoption and market penetration.
- Drive launch readiness and GTM execution to achieve targeted adoption, engagement, and revenue outcomes.
- Partner with Client Success to develop and support training initiatives, including webinars, certification programs, and hands-on learning sessions to enhance product adoption.
- Partner with the Events team to leverage industry conferences and user roadshows for engagement, product showcases, and community building.
- Develop customer engagement initiatives that strengthen adoption, retention, and long-term customer value.
- Lead, mentor, and develop team members to ensure high-performance execution across GTM initiatives.
- Establish scalable workflows and operational processes that improve collaboration, accountability, and marketing effectiveness.
- Other duties as assigned
Benefits
- health coverage
- dental coverage
- vision coverage
- disability insurance
- life insurance
- PTO
- 401(k) plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
