Go-To-Market (GTM) Director
About The Position
AlignOps is a rapidly growing technology provider that serves the construction industry. We are made up of individuals who share a common commitment to innovation, creativity, integrity, and delivery beyond our customers’ expectations. AlignOps delivers operational tools to scale and grow the construction business. With powerful solutions configurable to meet our customers' unique needs, AlignOps powers construction operations to increase productivity, improve safety, and deliver more profitable projects. As a technology partner, we transform operational data into a strategic asset that provides the visibility and control to make informed decisions that yield tangible results. We seek talented individuals who thrive in a dynamic, challenging, and rewarding work environment and who emulate humility, drive, transparency, and customer service in everything they do.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years in content development, product marketing, sales enablement, digital engagement optimization, or partner marketing, preferably in a B2B SaaS or construction technology environment.
- Strong project management skills with the ability to lead multiple initiatives simultaneously and organize teams across the organization.
- Experience managing partnerships, associations, or strategic alliances to drive co-marketing efforts.
- Data-driven mindset with the ability to analyze customer engagement trends and optimize programs accordingly.
- Deep. experience with CRM platforms, marketing automation tools, and project management software (e.g., HubSpot, Salesforce, Monday.com).
Responsibilities
- Develop and maintain strategic relationships with industry associations, trade organizations, and key partners.
- Partner strategically with Sales leadership to maximize association sponsorships, co-marketing opportunities, and industry events.
- Identify and activate co-branded initiatives with strategic partners to increase customer reach and engagement.
- Lead the end-to-end execution of GTM initiatives and marketing programs, ensuring alignment with business objectives and timelines.
- Drive cross-functional alignment across marketing, sales, product, and customer success to execute GTM programs effectively.
- Establish KPIs, reporting frameworks, and operational processes to measure program success and optimize GTM performance.
- Ensure alignment between customer journey touchpoints, customer success initiatives, and retention strategies.
- Lead cross-functional product launch initiatives in partnership with Product, Product Marketing, and Sales teams.
- Oversee the development and execution of launch content, sales enablement materials, and customer-facing programs that support product adoption and market penetration.
- Drive launch readiness and GTM execution to achieve targeted adoption, engagement, and revenue outcomes.
- Partner with Client Success to develop and support training initiatives, including webinars, certification programs, and hands-on learning sessions to enhance product adoption.
- Partner with the Events team to leverage industry conferences and user roadshows for engagement, product showcases, and community building.
- Develop customer engagement initiatives that strengthen adoption, retention, and long-term customer value.
- Lead, mentor, and develop team members to ensure high-performance execution across GTM initiatives.
- Establish scalable workflows and operational processes that improve collaboration, accountability, and marketing effectiveness.
- Other duties as assigned
Benefits
- health coverage
- dental coverage
- vision coverage
- disability insurance
- life insurance
- PTO
- 401(k) plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
