Hotel Director of Group Sales

1100 West Investments LLC•Miami Beach, FL

About The Position

The Director of Group Sales manages accounts to achieve guest satisfaction and solicits past and new business to meet or exceed revenue goals. The role focuses on developing new group sales accounts and maintaining relationships with existing accounts, with responsibility for revenue from rooms, food and beverage, and room rental. The position coordinates sales and account servicing across hotel departments, prepares client and internal documentation, and communicates service expectations to hotel teams. It includes participating in business reviews and sales meetings, attending trade shows and industry events, and applying knowledge of market trends, competition, and key hotel customers. The role requires independent judgment, discretion, autonomy, and flexibility to work schedules that reflect hotel business needs.

Requirements

  • Comprehensive knowledge of food and beverage, catering sales, conference services, marketing management, guest relations, and etiquette.
  • Basic understanding of legal contract language.
  • Ability to manage and direct staff.
  • Ability to perform critical analysis and exercise independent judgment and discretion.
  • Ability to handle multiple customer and operational demands professionally and within time-sensitive circumstances.
  • Ability to work independently with autonomy, strong time management, and self-motivation.
  • Ability to communicate effectively with the public and other team members, and to adapt communication style to different audiences.
  • Fluency in reading, writing, and speaking English.
  • Ability to work under pressure and handle stressful situations during busy periods.
  • Knowledge of hotel products and industry matters, including staffing, operations, safety, security, fire, police, city ordinances, and permits.
  • Ability to set priorities, plan, organize, and delegate.
  • Computer skills, including Microsoft Word, Excel, and Delphi; computer knowledge also includes PowerPoint, Opera, and Acrobat Cloud.
  • Knowledge of sales skills, revenue management, training, and peer motivation.
  • Knowledge of hotel operations, including marketing plans, security and safety programs, personnel and labor relations, business-plan preparation, repairs, maintenance, budget forecasting, quality assurance, hospitality law, and long-range planning.
  • Effective verbal and written communication skills.
  • Ability to obtain and/or maintain any government-required licenses, certificates, or permits.
  • Must maintain a neat, clean, and well-groomed appearance according to Mondrian South Beach standards.

Nice To Haves

  • Three or more years of past sales experience preferred.
  • Hotel experience preferred.

Responsibilities

  • Solicit new and existing accounts through telephone prospecting, outside sales calls, site inspections, and written communication to meet or exceed revenue goals.
  • Generate room, banquet, and room-rental revenue through prospecting, presentations, contract development, negotiation, and closing sales.
  • Sell all facets of the hotel to previous, current, and prospective clients.
  • Manage account details and document solicitation and closing activities; coordinate participating departments in servicing accounts.
  • Develop and deliver persuasive verbal sales presentations to prospective clients.
  • Prepare information for, meet with, and entertain clients as appropriate to potential business.
  • Communicate clear direction verbally and in writing to hotel departments to support high-quality customer service.
  • Prepare customer correspondence, internal booking reports, and maintain files.
  • Participate in daily business review meetings, pre-convention meetings, training, and other sales-related meetings as required.
  • Attend trade shows, community events, and industry meetings.
  • Apply knowledge of market trends, competition, and the hotel's key customers.
  • Comply with attendance requirements and maintain regular availability.
  • Perform other job-related duties as assigned.
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