Director of Sales | Hotel 1000

Columbia Hospitality•Seattle, WA

About The Position

Hotel 1000 is seeking a strategic, relationship-driven Director of Sales to lead property revenue growth, build and inspire high-performing teams, and shape the sales organization. The Director develops revenue-driving initiatives, oversees planning and departmental budgets, sets team and individual goals, manages group sales and yielding, and ensures accurate reporting and adherence to company policies and accounting standards. The role provides overall direction and leadership for the sales team, oversees group outreach, negotiations, contracts, planning, and service, and serves as a liaison to community organizations, city officials, industry associations, and public relations entities. The Director leads department meetings and training, supports portfolio-wide sales training initiatives, and hires, develops, mentors, and trains team members. Individually, the role contributes to revenue growth, develops client relationships and new business, networks, negotiates, and closes business. The position requires travel, including air or car travel, overnight hotel stays, and client entertainment.

Requirements

  • Minimum of 8–10 years of hospitality sales experience or experience in a similar environment.
  • Extensive knowledge and expertise in sales and/or event management, including sales and negotiation skills.
  • Ability to communicate complex ideas effectively and formulate strategic plans.
  • Strong emotional intelligence, critical-thinking, interpersonal communication, and interpersonal influence skills.
  • Ability to lead and influence managers and large teams, directly or indirectly, and mentor and develop others.
  • Ability to build, grow, and maintain profitable, long-term relationships with key accounts.
  • Ability to proactively address issues, avert and resolve conflict, and solve practical problems with limited standardized solutions.
  • Ability to promote urgency, establish and enforce individual accountability, and take responsibility for others’ outcomes.
  • Confidence under pressure and ability to manage crises effectively with a positive attitude.
  • Working knowledge of applicable laws, codes, and regulations.
  • Excellent written and verbal communication, including writing contracts, reports, business correspondence, and operations manuals; presenting information effectively; and responding to inquiries.
  • Initiative in identifying and solving problems using available resources.
  • Strong time management, information analysis, problem-solving, planning, organizing, decision-making, and results-delivery skills.
  • Ability to coach, motivate, delegate, and build relationships.
  • Strong mathematical skills, including computing discounts, interest, commissions, proportions, and percentages; ability to analyze data, identify trends, and draw insights.
  • Ability to create strategy and adjust promptly to market conditions.
  • Technical proficiency in Microsoft Office, including Word, PowerPoint, Teams, OneNote, and Excel.
  • Financial acumen and ability to understand and create financial reports, including P&L statements, PACE, and budgets, with knowledge of dynamic pricing and profitability.
  • Exceptional presentation skills for varied stakeholders, including owners, leaders, clients, and team members.
  • Ability to travel, including air or car travel, overnight stays, and client entertainment.

Nice To Haves

  • Prior experience with hotel conversions.
  • Knowledge of hospitality sales platforms.

Responsibilities

  • Develop strategic initiatives and effective team structures to drive revenue.
  • Prepare or oversee annual planning, group strategic plans, and departmental revenue and expense budgets in collaboration with the property General Manager.
  • Set department objectives, revenue strategies, team deployment plans, production goals, and individual performance targets.
  • Monitor department gross revenue and adjust plans when targets are not being achieved.
  • Use industry knowledge and trends to forecast future business volume.
  • Ensure accurate monthly reporting and financial accuracy across P&L, sales and event platforms, and deposits/accounts receivable.
  • Manage group yielding efforts with support from the General Manager and Revenue Manager.
  • Maintain department standards and administer sales and event platforms.
  • Provide direction, coordination, and leadership to team members.
  • Oversee group sales outreach, negotiations, contract review, planning, and service.
  • Serve as liaison to community organizations, city officials, industry associations, and public relations entities.
  • Maintain favorable working relationships and open communication with other departments and stakeholders.
  • Lead Sales department meetings and support individuals within the cohort group.
  • Support portfolio-wide training initiatives, including the annual in-person sales event.
  • Hire, develop, mentor, and train department team members; identify growth potential.
  • Develop a monthly department training program and conduct monthly department meetings.
  • Provide corrective action and feedback when necessary in a respectful and constructive manner.
  • Achieve departmental goals and contribute to revenue growth across assigned segments.
  • Build client relationships through new business development and networking; negotiate and close business.
  • Travel for work, including air or car travel, overnight hotel stays, and client entertainment.

Benefits

  • Salary range of $140,000 to $160,000, depending on experience, plus eligibility for Sales department incentives.
  • Cellphone allowance.
  • Paid time off.
  • 401(k) match.
  • Medical, dental, vision, and disability coverage.
  • Company-contributed HSA/FSA plan.
  • Company-sponsored life insurance policies.
  • Discounted lodging, dining, spa, golf, and retail, along with third-party perks.
  • Diverse work group.
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