Director of Generative Engine Optimization

Go Fish Digital

10d

About The Position

Go Fish Digital is seeking a Director of Generative Engine Optimization (GEO) to turn the agency’s GEO perspective into repeatable, high-impact client programs. The role leads a portfolio of enterprise and growth-stage accounts, guides the teams delivering the work, and ensures strategies are measurable and forward-looking. It combines technical SEO, content strategy, entity optimization, and knowledge of how AI systems retrieve and synthesize information to translate a changing search landscape into client priorities, experiments, and roadmaps. The Director serves as both a strategic operator and a trusted partner to clients, teams, and agency leaders. The position owns senior client relationships and GEO program delivery, develops and coaches GEO managers and strategists, partners across disciplines, supports sales and service development, and defines useful metrics and reporting. Applicants must submit a one-page cover letter alongside their resume; applications without one will not be reviewed. Go Fish Digital is an Equal Opportunity Employer and is unable to sponsor or transfer employment visas for this position.

Requirements

At least 5 years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy.
Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information.
Working familiarity with generative search platforms and evolving ways users discover, evaluate, and trust brands.
Ability to translate ambiguous platform changes and complex data into focused strategies, priorities, and next steps.
Ability to balance innovation with disciplined measurement, using experimentation and evidence to demonstrate value.
Experience managing or mentoring high-performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product.
Comfort leading senior client conversations, influencing internal stakeholders, and elevating the work of others.
Must submit a one-page cover letter alongside the resume; applications without a cover letter will not be reviewed.

Responsibilities

Lead GEO strategy for enterprise and growth-stage client portfolios, linking AI-search opportunities to business goals.
Translate agency GEO frameworks into roadmaps spanning technical SEO, content, Digital PR, structured data, and entity optimization.
Design and oversee experiments to test how brands can earn visibility, citations, and authority in generative search experiences.
Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
Monitor changes across AI search platforms and turn findings into actionable client and internal recommendations.
Set standards for strategic quality, prioritization, and documentation across GEO engagements.
Own senior-level client relationships and explain changes in search behavior and discovery.
Guide account teams through planning, delivery, and performance conversations, keeping work tied to client objectives.
Review GEO deliverables, roadmaps, and reporting for clarity, credibility, and actionability.
Help clients turn pilots and wins into repeatable initiatives and case studies.
Manage, coach, and develop GEO Senior Managers and Strategists.
Create workflows, briefs, and quality standards that support consistent execution at scale.
Collaborate with discipline leaders to embed GEO best practices across owned-media work.
Support resource planning and staffing for GEO programs while balancing client needs and team development.
Partner with Sales and Marketing on GEO scopes, proposals, and thought-starter materials.
Contribute strategic insight to new-business conversations and identify relevant GEO opportunities and realistic paths to impact.
Help develop case studies, proof points, service refinements, and internal education about generative search.
Define GEO success metrics, including AI visibility, citations, entity signals, organic performance, and business outcomes.
Partner with Analytics to produce decision-ready reporting connected to broader search and revenue trends.
Use competitive, content, and entity analysis to identify gaps and prioritize work likely to improve brand presence.