Senior Manager of Generative Engine Optimization

Go Fish Digital

About The Position

Go Fish Digital is seeking a Senior Manager of Generative Engine Optimization (GEO) to turn strategy into organized, high-quality work for client accounts across technical SEO, content, Digital PR, and entity optimization. The role involves analyzing how brands appear across AI search experiences, developing recommendations, coordinating delivery, and explaining insights to clients. The Senior Manager supports GEO strategy and execution across a portfolio of accounts, researches AI search results and brand visibility, creates actionable roadmaps, manages experiments and pilots, and tracks performance signals. The role also includes preparing client-ready analyses and presentations, leading or supporting client meetings, coordinating with internal specialists, mentoring junior colleagues, contributing to team processes and training, supporting proposals and audits, and sharing GEO insights with internal and external audiences. The position calls for at least three years of experience in SEO, content strategy, digital PR, or a related search discipline; a solid grounding in technical SEO, content optimization, structured data, and search and AI information retrieval; and strong project-management and communication skills. Applicants must submit a one-page cover letter alongside their resume. Go Fish Digital offers a collaborative, fast-moving environment that encourages curiosity, ownership, learning, and growth.

Requirements

At least 3 years of experience in SEO, content strategy, digital PR, or a related search discipline.
Solid grounding in technical SEO, content optimization, and structured data.
Understanding of how search engines and AI systems retrieve and synthesize information.
Ability to organize ambiguous questions, investigate them with appropriate data and research, and produce useful recommendations.
Experience managing workstreams, timelines, and deliverables across multiple priorities with strong attention to detail.
Clear written and verbal communication skills, including the ability to make technical concepts accessible to different audiences.
Ownership, adaptability, and an interest in the future of search.
Submit a one-page cover letter alongside the resume; applications without a cover letter will not be reviewed.

Nice To Haves

Interest in generative search, LLMs, and evolving ways people discover and trust brands online.
Enjoyment of learning in public, testing new ideas, and helping a team learn together.

Responsibilities

Support GEO strategy and execution across a portfolio of client accounts, connecting recommendations to business goals and search opportunities.
Research AI search results, brand mentions, citations, entities, competitors, and content gaps.
Develop actionable roadmaps and briefs covering technical SEO, content, structured data, entity optimization, and authority-building opportunities.
Manage GEO experiments and pilots, documenting hypotheses, implementation requirements, results, and next steps.
Stay current on generative search platforms and share practical findings with the team.
Maintain organized documentation and clear workflows to move work from insight to implementation.
Prepare client-ready analyses, recommendations, reports, and presentation materials that make complex topics easy to understand.
Lead or support regular client meetings and communicate progress, insights, risks, and opportunities.
Coordinate with internal specialists to keep GEO deliverables on track, accurate, and aligned with broader account strategy.
Help turn successful work into repeatable approaches, templates, and case-study inputs.
Collaborate with SEO, Content, Digital PR, Analytics, Paid, and Social teams to connect GEO recommendations to broader marketing programs.
Support and mentor junior team members, provide thoughtful feedback, and help strengthen GEO fundamentals.
Contribute to shared playbooks, processes, and internal training.
Flag recurring client needs, operational gaps, and emerging opportunities to GEO leadership.
Track and interpret GEO performance signals, including visibility, citations, brand mentions, entity coverage, and organic-search trends.
Partner with Analytics to develop reporting that supports informed client decisions.
Use data and qualitative search observations to prioritize work likely to improve visibility and authority.
Translate findings into clear recommendations rather than simply reporting changes.
Support proposals, audits, and new-business materials by identifying GEO opportunities and contributing recommendations.
Contribute ideas, examples, and learnings to improve the GEO service offering and agency point of view.
Share GEO learnings in internal and client-facing content.