Director of Finance, Commercial & Go-To-Market (GTM)

ABC Financial Services

9d•Remote

About The Position

ABC Fitness is seeking a high-impact Director of Finance to partner with their Commercial and Go-To-Market (GTM) organization. This leader will own the financial strategy and performance management behind efficient growth, spanning new logo acquisition, customer retention and expansion, and innovation-led revenue streams. This role operates as a strategic partner to the Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Revenue Operations, and Client Success leadership, helping shape decisions, challenge assumptions, and drive accountability across the revenue engine. The position will lead revenue modeling, forecasting, and business performance reviews while building scalable processes, leveraging AI to modernize how Finance supports growth in a fast-paced, private equity-backed environment.

Requirements

10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support
Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment
Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred)
Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment
Track record of building scalable processes and driving operational excellence
Experience leading and developing high-performing teams
High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus

Responsibilities

Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend
Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations
Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline
Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation
Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes
Provide data-driven insights to optimize CAC, LTV, and overall unit economics
Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers
Build and continuously refine scalable revenue models that support short-term execution and long-range planning
Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans
Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities
Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success
Provide actionable recommendations to improve productivity, efficiency, and growth quality
Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making
Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact
Drive standardization across forecasting, reporting, and planning workflows
Identify and eliminate manual inefficiencies through automation and system improvements
Build, develop, and lead a high-performing finance team aligned to GTM priorities
Foster a culture of accountability, curiosity, and continuous improvement
Elevate the role of Finance as a proactive, value-creating partner to the business