Director of Go-to-Market Operations

Potomac • Bethesda, MD

1d

About The Position

We are seeking a Director of Go-To-Market Operations (GTM Ops) to own the systems, data, processes, and enablement that power Potomac’s revenue engine. This role is responsible for ensuring that HubSpot is accurate and actionable; sales and marketing operate in a coordinated and repeatable way, and new products and campaigns launch cleanly and consistently. You will serve as the connective tissue between Sales and Marketing—building the infrastructure that drives execution, visibility, and accountability across the funnel. This is a hands-on, high-accountability role focused on precision, ownership, and continuous improvement; this is not a passive support role.

Requirements

• 5–10+ years of experience in Revenue Operations, Sales Operations, or a closely related role
• Deep hands-on experience with HubSpot (admin-level expertise required)
• Proven experience managing CRM data integrity, workflows, and reporting
• Experience building or scaling sales processes, enablement programs, or GTM infrastructure
• Strong analytical and problem-solving skills with a focus on execution.

Nice To Haves

• Experience in asset management, financial services, or advisor-focused distribution models
• Experience integrating CRM systems with marketing automation, event platforms, or data systems
• Familiarity with FINTRX or similar advisor data platforms
• Experience building training programs or onboarding systems for sales teams.

Responsibilities

• Own the Revenue Operating System (HubSpot & Tech Stack)
• Own architecture, administration, and governance of HubSpot as the firm’s system of record
• Build and maintain workflows, pipelines, automations, and integrations across revenue systems
• Ensure the CRM reflects reality—clean, structured, and reliable data across all stages of the funnel
• Drive Data Integrity & Reporting
• Establish and enforce data standards, required fields, and lifecycle definitions
• Maintain data quality through imports, normalization, deduplication, and ongoing QA processes
• Deliver consistent, leadership-ready dashboards for pipeline, activity, and conversion performance
• Operationalize Product & Campaign Launches
• Build repeatable launch playbooks that include CRM configuration, workflows, reporting, and sales enablement
• Ensure every product, campaign, and event is operationally ready and measurable at launch
• Coordinate cross-functional readiness across Sales, Marketing, and Product teams.
• Own Sales Enablement & Training Infrastructure
• Design and manage a consistent onboarding and training experience for all sales roles
• Create SOPs, playbooks, and training materials that standardize how the team uses HubSpot and executes outreach
• Drive adoption and accountability by reinforcing best practices and auditing usage regularly.
• Be the Glue Between Sales & Marketing
• Define and enforce handoffs between marketing activity and sales execution (lead routing, follow-up expectations, SLAs)
• Align campaigns, lists, and messaging with sales workflows and pipeline strategy
• Create ongoing feedback loops to ensure both teams operate as one cohesive unit.
• Continuously Improve the System
• Identify process gaps and eliminate friction across the sales and marketing workflow
• Build scalable, repeatable systems that reduce reliance on manual processes and tribal knowledge
• Own the ongoing evolution of the firm’s revenue operations engine.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed