Director of Engineering, Advertiser Experience

Fetch•US - Remote,

About The Position

Fetch is seeking a Director of Engineering to lead the Advertiser Experience collective within Ad Platform. The role leads the engineering teams building tools for advertisers, Sales, and Ad Operations (AdOps), with responsibility for technical strategy, delivery, and team effectiveness across the domain. A central focus is building the next generation of Fetch Ad Manager (FAM) to support objective-based buying across advertiser segments and both self-service and managed workflows. The Director will guide the transition from existing tooling to FAM, creating a cohesive advertiser experience while maintaining workflows that advertisers and commercial teams depend on. Working closely with Product, Design, Sales, and Go-to-Market (GTM) partners, the Director will turn evolving business needs into clear technical direction, measurable outcomes, and achievable plans. The role also develops engineering leaders and establishes the architecture, ownership, and engineering standards needed to support the platform over time. This is a full-time role that can be held from one of Fetch’s US offices or remotely in the United States.

Requirements

Experience leading multiple engineering teams and developing engineering leaders, with accountability for technical strategy, delivery, performance, and team health.
Substantial experience in advertising or ad tech, including advertiser workflows, campaign management, reporting, and the operational needs of Sales and AdOps.
A track record of translating ambiguous business problems into technical direction and delivering measurable customer and business outcomes.
Strong technical judgment across web applications, APIs, backend services, and data flows, including the ability to guide architectural decisions, establish standards across teams, and evaluate reliability, scalability, security, and maintainability tradeoffs.
Experience modernizing established platforms and migrating users and workflows while maintaining essential operations.
Demonstrated ability to align Product, Design, Sales, GTM, and operational partners around shared priorities, clear decisions, and practical delivery plans.
Success coaching engineering leaders, growing talent, and building teams with clear ownership, high standards, and sustainable working practices.
Clear communication with technical and nontechnical audiences, including the ability to explain complex decisions and influence teams beyond direct reporting lines.

Nice To Haves

Experience building advertiser self-service platforms or supporting objective-based campaign buying.
Experience designing AI-assisted workflows, agent integrations, or external APIs, with an informed approach to evaluating usefulness and maintaining advertiser trust and control.

Responsibilities

Own engineering strategy and outcomes for Advertiser Experience; set technical direction and partner with Product and Design on priorities, sequencing, and measures of success across product adoption, workflow effectiveness, technical quality, and delivery.
Lead the next generation of Fetch Ad Manager (FAM), guiding systems and experiences that connect advertiser objectives to campaign planning, creation, budget management, and reporting across self-service and managed workflows.
Lead the transition from existing tooling to FAM by determining which capabilities to consolidate, rebuild, integrate, or retire, and establishing a phased migration that supports adoption, preserves essential workflows, and reduces duplicated systems and operational complexity.
Establish technical coherence across the domain by guiding architecture across applications, APIs, services, and data flows, and setting shared expectations for reliability, scalability, security, and maintainability.
Align technical and commercial partners, including Sales, GTM, AdOps, Product, and Design, on needs, priorities, rollout, and operational changes; partner with adjacent Ad Platform teams on dependencies, ownership, and architectural decisions.
Develop engineering leaders and teams by hiring and coaching technical leads and engineers, setting expectations, providing actionable feedback, addressing performance gaps, and supporting leadership capability and career growth.
Improve engineering effectiveness by establishing clear ownership and consistent planning and delivery practices, addressing systemic bottlenecks, communicating progress and risks, and holding teams accountable for technical quality and outcomes.
Shape AI-assisted advertiser experiences by identifying where AI agents can simplify campaign work and guiding decisions about interfaces, APIs, permissions, transparency, and human control.