Director of Display Advertising; B2A

Benzinga•Detroit, MI

14d

About The Position

The Director of Advertising Display Operations owns execution and operational performance of display advertising within the Benzinga Advertising department. The role covers direct campaigns, programmatic operations, inventory management, and ad serving. It is hands-on, ensuring campaigns launch accurately, deliver effectively, and operate efficiently. The Director partners with Advertising Performance and Operations leadership, Yield, Advertising Sales, Advertising Account Management, Product, and Engineering.

Requirements

At least 2 years of experience in digital advertising operations, publisher Ad Ops, programmatic operations, or a related field.
Functional knowledge of Google Ad Manager and direct display campaign management.
Strong understanding of programmatic advertising, inventory management, SSPs, targeting, tracking, and publisher AdTech.
Experience troubleshooting campaign delivery and advertising technology issues.
Strong analytical, organizational, and cross-functional communication skills.
Ability to independently manage strategic operational responsibilities and hands-on campaign execution.
High agency and a strong ownership mindset, including the ability to assess competing priorities, make sound judgments, and proactively drive work forward.

Responsibilities

Own end-to-end execution of display advertising campaigns, including trafficking, targeting, quality assurance, pacing, optimization, reporting, and delivery.
Manage Advertising-controlled display inventory, including forecasting, availability, allocation, and campaign feasibility.
Own day-to-day Google Ad Manager administration and maintain campaign and inventory configurations.
Manage the AdOps specialist team and programmatic display operations, including deals, inventory setup, monitoring, and troubleshooting.
Partner with Yield on programmatic monetization, inventory allocation, demand integrations, and changes affecting inventory.
Identify and troubleshoot campaign, tracking, inventory, and AdTech issues, coordinating with Yield, Product, and Engineering as needed.
Partner with Advertising Sales and Account Management on campaign feasibility, inventory constraints, targeting capabilities, and delivery risks.
Work with the VP of Operations & Client Services and Operations Support team to maintain scalable workflows, SOPs, reporting, reconciliation, and campaign-support processes.
Identify opportunities for automation and operational efficiencies.
Monitor display performance, inventory utilization, campaign volume, and operational capacity.