Director of Digital Marketing and Guest Growth

Three Notch'd Brewing Company, LLC•Charlottesville, VA

17h•Remote

About The Position

Three Notch’d Brewing Company is a multi-unit brewery and craft kitchen brand operating in Virginia and expanding into South Carolina and Delaware in 2026. With 9 locations by year-end and continued growth ahead, we are building more than restaurants — we are building community gathering spaces where exceptional hospitality, elevated food, and craft beverages create an experience guests feel. We are at an inflection point of scale and are seeking a next-generation marketing leader to help build a smarter, faster, more connected growth engine. The Director of Digital Marketing & Guest Growth is responsible for driving traffic, increasing frequency, and improving guest lifetime value across all locations—while building the systems and workflows that power marketing at scale. This is a strategic and hands-on role focused on leveraging modern tools, including AI, automation, and data platforms, to create a highly efficient marketing engine that delivers measurable business results. You will own the digital growth ecosystem across paid media, lifecycle marketing, loyalty strategy, and guest data—while designing systems that enable a lean team to operate with speed, consistency, and impact. You will partner closely with retail leadership to influence same-store sales, category mix, and event revenue, while also supporting brand awareness across our distribution footprint in Virginia.

Requirements

4–7 years in digital marketing, growth, lifecycle, or related roles, ideally within the multi-unit restaurant space
Proven ability to drive measurable business outcomes (traffic, revenue, retention)
Experience working with CRM, email, or customer data platforms
Hands-on experience running paid media campaigns
Strong analytical mindset and comfort working with data
Systems thinker who looks for ways to scale impact through tools and automation
High level of curiosity and comfort experimenting with AI tools and emerging technologies
Strong understanding of how to connect marketing activity to real-world results
Comfortable balancing strategy and execution in a fast-moving environment
Ability to prioritize high-impact work over volume of activity
Strong communicator who can work cross-functionally with operations and leadership

Nice To Haves

AI-native or highly fluent in modern tools and workflows
Energized by building systems, not just executing tasks
Focused on outcomes over outputs
Comfortable working in a lean, high-accountability environment
Excited to shape how a growing brand operates at scale

Responsibilities

Ownership of loyalty strategy and visit frequency growth
Bikky integration and utilization
Segmentation based on guest behavior and visit patterns
Email/SMS lifecycle architecture (flows, triggers, personalization)
Fresh Beer Club growth and retention strategy
Paid media strategy across locations (geo-targeted, daypart, and launch campaigns)
Campaigns to drive traffic, frequency, and category growth
Digital support for events, corporate bookings, and off-peak demand
Cross-channel demand generation across retail, on-premise, and distribution
Design and implement AI-powered workflows for CRM triggers and segmentation, content creation and iteration, and campaign testing and optimization
Identify and implement tools that improve speed, efficiency, and output
Build repeatable systems that allow marketing to scale without proportional headcount growth
Partner with internal and external teams (including technical or student resources) to test and evolve capabilities
Build and maintain dashboards tied to same-store sales trends, known guest %, visit frequency, and campaign performance
Translate data into actionable marketing decisions
Lead a test-and-learn culture across campaigns and locations
Manage a lean, high-performing team including a Marketing Coordinator and Junior Designer
Set priorities and ensure execution aligns with growth goals
Collaborate with Director of Events to support event revenue growth
Elevate performance standards across all marketing channels