Director of Business Development

AppLovin•Los Angeles, CA

8d•Remote

About The Position

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. AppLovin's Consumer Team is powering the next wave of consumer growth, specializing in performance advertising to help global brands and leading consumer apps achieve profitable growth by connecting them to over 1 billion daily users. This scale is driven by Axon, AppLovin’s advertising platform. The global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join its Consumer function in North America. This role will shape and grow the share of wallet across new and existing accounts within rapidly growing categories like eCommerce, retail, subscription and lead generation for both web and app based brands. The individual will be at the forefront of engaging with Consumer clients and participating in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across the platform. This role also drives cross-team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring the success and satisfaction of consumer app and web clients.

Requirements

Consistently the top performer on a high-performing team.
Solid experience in digital marketing, with a specific focus on Consumer App and Web brands and Agencies, understanding how these businesses make media buying decisions.
Strong experience in selling to marketing teams at Consumer App and web companies and Agencies.
Excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems.
Ability to work cross-functionally to drive outcomes that benefit our demand clients.
Understanding of the larger business context and ability to drive contributions that benefit not only clients but the full platform business.
Thrive in early-stage business settings where chicken and egg is the norm.
Ability to manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction.
Excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions.

Nice To Haves

BA/BS degree preferred
At least 5 years of work experience, preferably sales experience working with Consumer App Companies, eCommerce and Agencies.
Understanding of the mobile advertising ecosystem.
Travel expected as and when possible.

Responsibilities

Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
Develop strategic relationships by identifying key new business opportunities.
Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin’s Axon advertising Platform.
Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
Lead key Agency relationships to develop partner growth across North America.
Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts.
Provide an excellent level of professionalism and service in responding to general and customized client requests.
Understand what matters most to your accounts and drive an action plan for revenue growth.
Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
Partner with the broader AppLovin Business Development and Sales teams in the region.
Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams.
Translate partner feedback into prioritized business cases to inform the product roadmap.
Attend industry events and conferences to represent AppLovin and grow industry knowledge.
Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.