Director of Business Development - Inpatient Psych

UHS•Atlanta, GA

25d

About The Position

Peachford Hospital is seeking a Director of Business Development to direct and implement the hospital’s Business Development Plan. The role develops and directs the Business Development Department’s strategic goals, philosophy, policies, procedures, and systems, and oversees Sales, Marketing, and Customer Service activities within the Marketing Department. The Director works to achieve desired utilization of the organization’s continuum of care through effective marketing principles and methods. As a member of the hospital management team, the Director participates in discussions on facility issues, including strategic planning, growth opportunities, future projects, and program improvements. The position is responsible for the facility’s strategic marketing plan, enhancing its brand and image, managing sales and business development activities, and maintaining productive working relationships with internal departments. The Director proactively communicates issues and potential problems, particularly with the CEO and Director of Admissions/Intake. The position requires 80–100% local travel and a valid driver’s license.

Requirements

Bachelor’s degree in marketing, business, or a related field required; experience may be evaluated case by case in lieu of a degree.
Three years of healthcare marketing and/or sales experience required.
Experience should include organizational communications, referral development, workshop planning, sales management, and physician relationships.
Must hold a valid driver’s license.
Local travel of 80–100%.

Nice To Haves

Master of Business Administration or a related field highly preferred.
Experience in a behavioral healthcare setting preferred.

Responsibilities

Develop and implement plans that support the facility marketing plan.
Support and model high customer service standards internally and externally.
Participate in clinical orientation to units and stay informed about service changes relevant to the facility’s customer base.
Participate in leadership meetings.
Use the Customer Oriented Selling process in daily account management activities.
Establish consistent contact with potential referral sources.
Maintain documentation associated with account management activities.
Support the facility public relations campaign.
Assist the COO and other leadership members with other facility activities.
Direct and implement the hospital’s Business Development Plan and the department’s strategic goals, policies, procedures, and systems.
Oversee Sales, Marketing, and Customer Service activities within the Marketing Department.
Work to achieve desired utilization of the organization’s continuum of care through marketing principles and methods.
Participate in management discussions concerning strategic planning, growth opportunities, future projects, and program improvements.
Manage the facility’s strategic marketing plan, brand/image, sales, and business development activities.
Maintain productive working relationships with internal departments and proactively communicate issues or potential problems, especially with the CEO and Director of Admissions/Intake.