Director of Business Development
About The Position
The Director of Business Development (DBD) manages all aspects of marketing for The Pines Home Health and Hospice, including daily marketing operations, initiatives, and members of the marketing team. The role establishes and maintains positive relationships with customers and referral sources and responds to customer requests and concerns. The DBD provides leadership and direct supervision to the marketing team, develops strategic marketing plans to achieve growth objectives, identifies opportunities for service expansion and market growth, and represents the organization in the community. The role also collaborates with clinical leadership, monitors healthcare and market developments, manages departmental resources, supports budget and census goals, and evaluates the effectiveness and return on investment of marketing efforts.
Requirements
- 3 or more years of experience in home health and/or hospice marketing.
- 1 or more years of experience in healthcare marketing leadership.
- Good communication, negotiation, and public relations skills.
- Must have and maintain a valid driver’s license, automobile insurance, and a reliable vehicle.
- AZ Fingerprint Clearance Card, or ability to attain one.
Nice To Haves
- Bachelor’s degree in marketing, business administration, or a related field is strongly preferred.
Responsibilities
- Provide leadership, guidance, and direct supervision to members of the marketing team.
- Develop and implement strategic marketing plans designed to achieve growth objectives.
- Build and maintain relationships with referral sources, healthcare providers, payer organizations, and community partners.
- Identify opportunities for service expansion and market growth.
- Collaborate with clinical leadership to promote specialty programs and services.
- Monitor market trends, competitor activity, and healthcare industry developments.
- Manage departmental resources and support budget and census goals.
- Represent The Pines Home Health and Hospice in the community and enhance brand awareness.
- Evaluate the effectiveness and return on investment of marketing efforts.
- Respond to customer requests and concerns.
Benefits
- Competitive pay and benefits.
- Flexible schedules to support work-life balance.
- Ongoing professional development and training.
- A collaborative team that celebrates success.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
