Director of Business Development

UHS•Grand Rapids, MI

76d•Onsite

About The Position

Forest View Hospital, a 108-bed psychiatric facility serving children, adolescents, and adults, is seeking a Director of Business Development. This role oversees Sales, Marketing, and Customer Service within the Marketing Department, aiming to achieve desired utilization of the organization’s continuum of care through effective marketing strategies. As part of the facility management team, the Director will be involved in strategic planning, growth opportunities, program changes, and recruitment/retention. Key responsibilities include managing the strategic marketing plan, enhancing the facility’s brand, overseeing all sales and business development activities, and maintaining strong relationships with internal departments, particularly the CEO and Director of Admissions/Intake. Hours are based on departmental and facility needs and may include day, evening, and weekend hours.

Requirements

Bachelor’s degree in marketing, business or related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.
Prior marketing and/or sales experience within a behavioral healthcare setting required.
Must possess a valid Driver’s License.

Nice To Haves

Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
Prefer knowledge of the Michigan behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment and, age-specific programming.

Responsibilities

Oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department.
Responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods.
Actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment and retention.
Responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities.
Maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.