Director of Brand Strategy - Empowered

Stand Together•Wichita, KS

5d•$130,000 - $170,000•Hybrid

About The Position

Empowered is seeking a Director of Brand Strategy to shape how the brand is experienced by educators, partners, donors, prospective employees, and the internal team. This role involves working across departments to connect strategy, storytelling, product launches, communications, and community engagement into a cohesive brand experience. The ideal candidate sees marketing as more than promotion, demonstrating curiosity, connecting ideas across teams, and building systems that strengthen trust in the Empowered brand. This is a hands-on role requiring both strategic thinking and the ability to execute, write, create, problem-solve, and manage projects to completion. The position is based in Wichita, KS, with remote candidates considered on a case-by-case basis.

Requirements

7+ years designing thoughtful digital experiences that blend brand strategy, user experience, and visual design.
Demonstrated exceptional work across brand identity, websites, digital products, and marketing campaigns.
Strong understanding of UX principles, information architecture, responsive design, accessibility, and user-centered design.
Experience designing for multiple digital channels, including websites, email, social media, and other brand touchpoints.
Proficiency with modern design tools (such as Figma and Adobe Creative Suite).
Experience collaborating closely with developers to bring designs to life.
Strong communication and collaboration skills with the ability to influence across teams and incorporate feedback thoughtfully.
Curiosity, empathy, and a systems-thinking mindset that allows you to connect user needs, business goals, and brand strategy.
Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems.
Commitment to stewarding a culture that champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Nice To Haves

Ability to think strategically while executing with a high level of craft and attention to detail.
A willingness to boldly challenge the organizationâ€™s thinking about our teachersâ€™ digital experience.
Experience in education, mission-driven organizations, nonprofits, or community-centered work.

Responsibilities

Champion the execution of Empowered's brand strategy, ensuring every initiative strengthens the brand and supports mission, organizational priorities, and long-term growth.
Serve as the steward of the Empowered brand, guiding its expression across marketing, products, partnerships, educator communications, events, donor communications, and internal initiatives.
Partner with leaders across the organization to align priorities, messaging, and experiences for a cohesive and authentic brand touchpoint.
Identify opportunities to extend brand reach and impact through Stand Together, strategic partnerships, and emerging market trends.
Equip teams with messaging, tools, and frameworks to confidently represent the Empowered brand and deliver a consistent experience.
Foster a culture of creativity and thoughtful experimentation to keep the Empowered brand relevant, engaging, and inspiring.
Lead the planning and execution of high-impact marketing campaigns to inspire educators, strengthen engagement, and advance strategic priorities.
Guide Empowered's content and social media strategy to ensure channels deliver valuable, authentic content that builds trust and deepens relationships.
Align with strategic partners to expand Empowered's reach, amplify its message, and create collaboration opportunities.
Champion storytelling across the organization by capturing and sharing the impact of Empowered educators, partners, and students.
Continuously evaluate marketing performance, audience insights, and emerging opportunities to refine the approach and maximize impact.
Lead and develop a collaborative, high-performing marketing team that serves as a strategic partner.
Oversee marketing planning, budgeting, agency and vendor relationships, ensuring strategic resource investment and performance measurement.
Establish scalable marketing processes, tools, and workflows to improve collaboration, increase efficiency, and enable organizational excellence.
Use market research, audience insights, and performance data to identify opportunities, inform decision-making, and strengthen brand and marketing efforts.
Guide the development of branded experiences (conferences, merchandise, resources) to ensure consistent brand reflection.
Build marketing knowledge across the organization by helping teams understand the brand's role, marketing strategy, and consistent messaging application.
Serve as a trusted advisor to the Leadership Team, bringing a brand and market perspective to strategic decisions and initiatives.