Freelance - Associate Director Strategy - Brand

VML•New York, NY
•$100 - $140•Hybrid

About The Position

The Associate Director Brand Strategy will develop brand strategies, creative brand briefs and guide CX focused strategies for digital and social campaigns, including website redesigns, ongoing marketing, and end-to-end customer experience (CX) and CRM engagements.

Requirements

  • 5-8 years working as a brand strategist, agency experience strongly preferred
  • Excellent attention to detail and strong organizational skills
  • Outstanding communication skills, both written and verbal, a passion for digital storytelling
  • Always looking for ways to change, improve, or invent new approaches to old problems
  • Strong understanding of current digital design practices and technologies
  • Able to drive a project forward with minimal direction

Responsibilities

  • Develops content strategies and guides brand growth for CX and CRM campaigns
  • Executes quantitative, qualitative and competitive strategy and brand audits
  • Develops strategic briefs, calendars and launch plans
  • Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
  • Leads the creative team to ensure on-time delivery of high-quality deliverables
  • Leads internal and client-facing content strategy workshops
  • Supervises up to 2 junior team members in our department
  • Guides their professional development, and helps them set annual career goals
  • Schedules and hosts weekly 1-on-1s (30-min per direct report)
  • Contributes to new business in RFI/RFP responses and pitches
  • Creates new brand briefs which provide creative brand direction

Benefits

  • Competitive benefits package
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