Freelance Brand Strategist

VML•Atlanta, GA

3d•$60 - $75•Hybrid

About The Position

VML is looking for a Strategist – Freelance for a major North American client. This is a unique opportunity for an experienced brand strategist to be part of a fast-growing team to help rebuild brand campaigns for a well known American. You’ll have an innate curiosity in the strategic process, developing strategy and tactics that leverage category and target audience insights, while creating creative briefs and cultivating a portfolio of excellent work. At VML our strategists develop and implement plans to build meaningful connections between a brand, its organization and their target audience. They work closly with creative leadership and create on point brand briefs. They will analyze customer behavior, market trends, and engagement metrics to create strategies that enhance interaction, increase loyalty, and align with business goals across omni-channel media.

Requirements

3+ years in an Brand/Creative Strategy role in an Advertising Agency setting.
Demonstrated understanding of both Brand and Client strategies.
Ability to write on brand creative briefs
Strong familiarity and comfort with creative brand strategy and an understanding of related analytics and aligning strategies with business needs across all channels.
A positive attitude and capacity for thinking above and beyond the client’s initial ask.
A self-starter approach and true sense of ownership regarding work at each point of delivery.
A proven curiosity and willingness to dive deep into complex categories.
Ability to juggle multiple priorities in order to meet deadlines.
The ability to think on your feet and an eagerness to think outside the box.
Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.
Strong interpersonal communication skills; you will be face-to-face with clients and internal departments at their busiest moments.
Technically proficient in presentation planning and development.

Nice To Haves

An innate curiosity in the strategic process, developing strategy and tactics that leverage category and target audience insights, while creating creative briefs and cultivating a portfolio of excellent work.
A builder | Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.
An experimenter | Embrace the unknown and ready to break process. You’ll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity.
Optimistic and resilient | Dig in and figure out how to work around problems. Yes, and why not posture. Balance needed to maintain stamina and positivity.
A team player | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

Responsibilities

Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with the target audience that align with client goals.
Develop insightful perspectives on new platforms, messaging and build connections with audiences.
Bring related context to reporting and drive our client’s business forward through best practice creative strategy delivery.
Dig in to data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences and test ad concepts.
Work with the analytics, creative and account management teams to ensure all client deliverables are flawlessly executed and on-strategy.
Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.