Director, Marketing and Brand Strategy

Mahec•Asheville, NC

1d•Onsite

About The Position

Join MAHEC as Director of Marketing & Brand Strategy and help shape the voice and future of one of Western North Carolina’s leading healthcare and educational organizations. This leadership role offers the opportunity to drive innovative marketing, branding, digital engagement, and communication strategies that elevate MAHEC’s impact across patient care, medical education, workforce development, and community health. We are seeking a visionary, collaborative leader who can inspire teams, tell compelling stories, strengthen our brand, and connect our mission with the communities we serve.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Healthcare Administration, or a related field required.
Minimum seven years of progressively responsible marketing, communications, public relations, or brand management experience required.
Minimum three years of leadership or supervisory experience required.
Demonstrated experience leading brand strategy, website development, digital marketing initiatives, and integrated communication campaigns required.
Computer Proficiency with Microsoft 365, website content management systems, digital marketing technologies, and analytics platforms required.
Demonstrated excellence in executive communication, presentation development, writing, editing, stakeholder engagement, and public-facing communications.
Ability to establish productive relationships with high level health system leaders in academic or hospital settings.
Strong written and verbal communication skills.
Ability to manage multiple programs and competing priorities.
Strategic thinking and organizational development.
Strong problem-solving and conflict resolution skills.
Valid North Carolina Driver’s License.

Nice To Haves

Experience in healthcare, academic medicine, higher education, nonprofit organizations, Federally Qualified Health Centers, or health systems preferred.
Master's degree in Marketing, Communications, Business Administration, Public Health, Healthcare Administration, or a related discipline preferred.
Proficiency with graphic design tools, and social media management platforms preferred.
Spanish speaking skills preferred.

Responsibilities

Provide strategic leadership, direction, and oversight for MAHEC's marketing, branding, digital engagement, and creative services functions.
Develop and execute comprehensive marketing initiatives that strengthen brand awareness, enhance organizational reputation, increase engagement with patients, learners, faculty, employees, donors, community partners, and stakeholders, and support achievement of MAHEC's strategic priorities.
Lead the development and implementation of integrated marketing and communication strategies supporting MAHEC's clinical services, educational programs, graduate medical education initiatives, workforce development activities, philanthropic efforts, and community outreach programs.
Oversee brand stewardship, website development and governance, digital communications, creative design and production services, media relations, and marketing analytics to ensure a consistent, mission-driven organizational presence across all channels.
Develop and implement a comprehensive organizational marketing and communications strategy aligned with MAHEC's mission, vision, values, and strategic plan.
Lead enterprise brand management activities, including brand positioning, messaging, visual identity standards, and reputation management.
Provide strategic consultation to organizational leaders regarding marketing opportunities, communication planning, stakeholder engagement, and promotional initiatives.
Oversee website strategy, design, content governance, accessibility compliance, user experience, search engine optimization (SEO), generative engine optimization (GEO), analytics, and ongoing digital platform enhancements.
Direct the development and execution of integrated marketing and advertising campaigns utilizing digital, print, social media, email, video, and emerging communication channels.
Establish and maintain organizational graphic design standards and ensure brand consistency across all departments, programs, and service lines.
Oversee development and production of marketing materials supporting patient care services, residency programs, continuing education activities, workforce recruitment, research initiatives, and community engagement programs.
Coordinate market research, competitive analysis, audience segmentation, and performance measurement activities to inform strategic decision-making.
Develop and monitor key performance indicators and dashboards to evaluate marketing effectiveness, return on investment, audience engagement, and brand awareness.
Lead the organization's social media strategy and oversee management of all official digital channels.
Support physician, provider, learner, faculty, and employee recruitment marketing initiatives.
Develop, administer, and monitor departmental budgets and marketing expenditures.
Provide leadership, supervision, coaching, and performance management for marketing and communications personnel.
Develop departmental goals, operational plans, policies, procedures, and performance metrics.
Evaluate and implement technologies, software platforms, and tools supporting marketing, communications, digital engagement, and design activities.
Participate in organizational leadership meetings and strategic planning efforts, providing expertise and recommendations regarding marketing, branding, and public relations.
Work collaboratively across clinical, educational, operational, and administrative departments to support organizational goals and priorities.
Ensure compliance with applicable healthcare marketing regulations, privacy requirements, accessibility standards, asset licensing/usage, copyrights, and organizational policies.
Maintain productive relationships with media organizations, journalists, community partners, healthcare organizations, educational institutions, and key stakeholders throughout Western North Carolina.
Promote organizational visibility, recognition, thought leadership, and reputation through strategic communication initiatives and storytelling efforts.
Support community outreach, advocacy, special events, public programs, and stakeholder engagement activities.
Collaborate with organizational leaders to communicate MAHEC's impact on healthcare, education, workforce development, and community health.
Collaborate with executive leadership on communication strategy, message development, stakeholder engagement, and media response during crisis situations.
Assist in the promotion of conferences, continuing education programs, fundraising activities, recognition events, and community initiatives.
Maintain effective communication and working relationships with patients, learners, faculty, preceptors, residents, students, donors, community partners, volunteers, staff, and organizational leadership.
Lead a team of marketing, communications, digital, and creative professionals responsible for delivering the programs, services, and initiatives described within this role.
Provide strategic direction, prioritization, coaching, and resource management to ensure alignment with organizational objectives and service excellence.