Director, Marketing and Brand Strategy

Mountain Area Health Education Center - MAHEC • South Valley Stream, NY

2d • Onsite

About The Position

Join MAHEC as Director of Marketing & Brand Strategy and help shape the voice and future of one of Western North Carolina’s leading healthcare and educational organizations. This leadership role offers the opportunity to drive innovative marketing, branding, digital engagement, and communication strategies that elevate MAHEC’s impact across patient care, medical education, workforce development, and community health. We are seeking a visionary, collaborative leader who can inspire teams, tell compelling stories, strengthen our brand, and connect our mission with the communities we serve.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Healthcare Administration, or a related field required.
• Minimum seven years of progressively responsible marketing, communications, public relations, or brand management experience required.
• Minimum three years of leadership or supervisory experience required.
• Demonstrated experience leading brand strategy, website development, digital marketing initiatives, and integrated communication campaigns required.
• Proficiency with Microsoft 365, website content management systems, digital marketing technologies, and analytics platforms required.
• Valid North Carolina Driver’s License

Nice To Haves

• Experience in healthcare, academic medicine, higher education, nonprofit organizations, Federally Qualified Health Centers, or health systems preferred.
• Master's degree in Marketing, Communications, Business Administration, Public Health, Healthcare Administration, or a related discipline preferred.
• Proficiency with graphic design tools, and social media management platforms preferred.
• Spanish speaking skills preferred.
• Demonstrated excellence in executive communication, presentation development, writing, editing, stakeholder engagement, and public-facing communications.
• Ability to establish productive relationships with high level health system leaders in academic or hospital settings.
• Strong written and verbal communication skills
• Ability to manage multiple programs and competing priorities.
• Strategic thinking and organizational development.
• Strong problem-solving and conflict resolution skills.

Responsibilities

• Develops and implements a comprehensive organizational marketing and communications strategy aligned with MAHEC's mission, vision, values, and strategic plan.
• Leads enterprise brand management activities, including brand positioning, messaging, visual identity standards, and reputation management.
• Provides strategic consultation to organizational leaders regarding marketing opportunities, communication planning, stakeholder engagement, and promotional initiatives.
• Oversees website strategy, design, content governance, accessibility compliance, user experience, search engine optimization (SEO), generative engine optimization (GEO), analytics, and ongoing digital platform enhancements.
• Directs the development and execution of integrated marketing and advertising campaigns utilizing digital, print, social media, email, video, and emerging communication channels.
• Establishes and maintains organizational graphic design standards and ensures brand consistency across all departments, programs, and service lines.
• Oversees development and production of marketing materials supporting patient care services, residency programs, continuing education activities, workforce recruitment, research initiatives, and community engagement programs.
• Coordinates market research, competitive analysis, audience segmentation, and performance measurement activities to inform strategic decision-making.
• Develops and monitors key performance indicators and dashboards to evaluate marketing effectiveness, return on investment, audience engagement, and brand awareness.
• Leads the organization's social media strategy and oversees management of all official digital channels.
• Supports physician, provider, learner, faculty, and employee recruitment marketing initiatives.
• Develops, administers, and monitors departmental budgets and marketing expenditures.
• Provides leadership, supervision, coaching, and performance management for marketing and communications personnel.
• Develops departmental goals, operational plans, policies, procedures, and performance metrics.
• Evaluates and implements technologies, software platforms, and tools supporting marketing, communications, digital engagement, and design activities.
• Participates in organizational leadership meetings and strategic planning efforts, providing expertise and recommendations regarding marketing, branding, and public relations.
• Works collaboratively across clinical, educational, operational, and administrative departments to support organizational goals and priorities.
• Ensures compliance with applicable healthcare marketing regulations, privacy requirements, accessibility standards, asset licensing/usage, copyrights, and organizational policies.
• Maintains productive relationships with media organizations, journalists, community partners, healthcare organizations, educational institutions, and key stakeholders throughout Western North Carolina.
• Promotes organizational visibility, recognition, thought leadership, and reputation through strategic communication initiatives and storytelling efforts.
• Supports community outreach, advocacy, special events, public programs, and stakeholder engagement activities.
• Collaborates with organizational leaders to communicate MAHEC's impact on healthcare, education, workforce development, and community health.
• Crisis Communication – Collaborates with executive leadership on communication strategy, message development, stakeholder engagement, and media response during crisis situations.
• Assists in the promotion of conferences, continuing education programs, fundraising activities, recognition events, and community initiatives.
• Maintains effective communication and working relationships with patients, learners, faculty, preceptors, residents, students, donors, community partners, volunteers, staff, and organizational leadership.

Benefits

• Total Rewards (pay + benefits) to honor their service, support their health, manage their financial security, build their career, and thrive.
• Qualifying employer for the Public Service Loan Forgiveness (PSLF) Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director