Director, Brand Strategy

Fulwell Entertainment•Los Angeles, CA

5h•$175,000 - $200,000•Onsite

About The Position

Fulwell Entertainment is seeking a Director, Brand Strategy to enhance its capabilities across various business functions. This role will support go-to-market initiatives, manage Fulwell's brands and IP, contribute to priority pitches and RFPs, drive proactive new business efforts, and oversee brand-partnership opportunities and white-label advertising/marketing engagements. The position operates at the nexus of audience, culture, brand, and business. The successful candidate will lead workstreams, transforming audience, cultural, market, and business insights into strategic positioning, narratives, briefs, frameworks, and platforms that inform creative and go-to-market decisions. This role requires bringing structure to ambiguous situations and accurately defining problems before seeking solutions. The ideal candidate will possess strong analytical thinking, cultural fluency, research and analytical skills, and excellent communication abilities. They should be comfortable collaborating with senior stakeholders and cross-functional teams, leading client discussions, and maintaining strategic clarity throughout the project lifecycle from initial concept to execution.

Requirements

Eight or more years of experience in brand strategy, communications strategy, cultural strategy, audience strategy, consulting, marketing, or a related discipline.
Demonstrated experience leading significant strategic assignments, client relationships, pitches, or pieces of business.
Strong command of positioning, audience strategy, cultural insight, research, narrative development, and creative briefing.
Exceptional strategic thinking, analytical, written, and presentation skills.
Proven ability to translate complex or ambiguous information into clear recommendations and strategic direction.
Deep understanding of entertainment, sports, music, media, brands, and culture.
Experience leading client presentations and senior stakeholder conversations.
Ability to manage multiple priority workstreams while maintaining strategic quality and clarity.
Experience directing freelance, research, specialist, or junior Brand Strategy contributors.
Bachelor's degree or equivalent professional experience.

Responsibilities

Lead assigned Brand Strategy workstreams from initial problem definition through final strategic recommendation.
Develop brand architecture, positioning, value propositions, messaging, audience strategies, narratives, and go-to-market frameworks to enhance the commercial appeal of Fulwell's brands, tentpole shows, and IP to partners.
Translate audience, cultural, market, competitive, category, and business intelligence into clear, actionable strategic choices.
Identify and frame the underlying business, brand, audience, or cultural problem before developing solutions.
Build compelling briefs, narratives, frameworks, and strategic platforms to guide creative, commercial, and cross-functional work.
Lead qualitative and quantitative research relevant to each engagement and synthesize complex information into original recommendations.
Partner with Brand Partnerships, New Business, Creative, Client Experience, Sales, and other internal teams to define problems, shape strategic direction, and ensure continuity through execution.
Act as a strategic driver of revenue within Brand Partnerships, scaling Fulwell's brands through partnership opportunities related to IP and tentpole shows.
Shape strategic direction for white-label client engagements, Fulwell brands, channels, and IP.
Establish clear objectives, target audiences, positioning, and strategic foundations for assigned workstreams.
Build strong, influential relationships with senior clients, partners, and internal leaders.
Manage assigned strategic workstreams and coordinate freelance, research, and specialist resources.
Mentor junior, freelance, and project-based Brand Strategy contributors.
Develop strategic approaches for priority pitches, RFPs, proactive opportunities, and partner-facing initiatives.
Create narratives and points of view that align business ambition, audience opportunity, and culture.
Contribute intelligence on audience, category, culture, and partners to positioning and go-to-market development for Fulwell brands and IP.
Identify strategically grounded opportunities to deepen client relationships or extend engagements, in partnership with client leads.
Proactively identify opportunities to scale Fulwell's IP and tentpole shows into new partnership revenue.
Define the scope, inputs, resources, timing, ownership, and intended outputs of additional strategic work before making commitments.