Director, Brand Strategy Integration

Macy's • New York, NY

1d

About The Position

Strategy Integration owns the bridge between strategy and production. This team is responsible for creative briefing, agency management, and alignment with brand standards, ensuring that every campaign moves from concept to market with clarity, rigor, and creative integrity intact. The Director of Brand Strategy Integration translates strategic direction into well-constructed briefs, manages agency partners with discipline, and governs creative output against brand standards at every stage of production. This role requires a builder’s mindset and an operator’s precision: someone equally comfortable shaping a brief and managing a complex multi-agency production calendar.

Requirements

• 10+ years of experience in integrated marketing, brand management, or creative operations, with significant time spent at a major retailer, brand, or agency
• Proven track record managing complex, multi-channel campaigns from brief through delivery
• Deep experience leading agency relationships — creative, production, and/or media — with a strong command of SOW management and scope governance
• Exceptional brief-writing skills with a demonstrated ability to translate ambiguous strategic direction into clear, actionable creative direction
• Strong cross-functional collaborator with the credibility and communication skills to align senior stakeholders across merchant, marketing, and digital teams
• Detail-oriented operator who can manage multiple workstreams simultaneously without losing sight of quality or brand standards
• Experience in retail, fashion, or lifestyle brands strongly preferred

Responsibilities

• Lead the development of campaign creative briefs for all seasonal tentpoles, brand moments, and merchandise initiatives
• Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity in every brief
• Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs that minimize ambiguity and accelerate production
• Partner with brand strategy, marketing strategy, merchant, and channel leads to ensure briefs reflect cross-functional alignment before agency/internal handoff
• Serve as the day-to-day lead for all agency partner relationships, managing performance, responsiveness, and output quality
• Consolidate feedback across internal stakeholders and deliver clear, actionable direction to agencies at each revision stage
• Drive discipline around timelines, deliverables, and revision cycles — keeping production on track across complex, multi-workstream campaigns
• Develop and manage SOWs, project scopes, and budget allocations across agency partners
• Partner with procurement and finance on agency onboarding, contract management, and budget management
• Own brand guidelines stewardship for the integrated marketing team — maintaining, communicating, and enforcing standards across internal teams and agency partners
• Maintain and enforce brand guidelines across all deliverables, flagging deviations and driving resolution in partnership with creative leadership
• Identify bottlenecks in the brief-to-delivery workflow and drive continuous improvement across the team's operating model

Benefits

• Comprehensive health and wellness coverage
• 401(k) match
• Paid time off
• Eight paid holidays
• Continuous learning and leadership development
• Colleague Resource Groups
• Volunteer opportunities
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed