Director, Brand Strategy Integration

Macy's•New York, NY

2d•$136,440 - $227,280

About The Position

Strategy Integration owns the bridge between strategy and production. This team is responsible for creative briefing, agency management, and alignment with brand standards, ensuring that every campaign moves from concept to market with clarity, rigor, and creative integrity intact. The Director of Brand Strategy Integration translates strategic direction into well-constructed briefs, manages agency partners with discipline, and governs creative output against brand standards at every stage of production. This role requires a builder’s mindset and an operator’s precision: someone equally comfortable shaping a brief and managing a complex multi-agency production calendar.

Requirements

Creative Brief Development: Translate strategy into clear, actionable briefs that drive strong creative execution
Agency Management: Lead agency relationships, manage performance, scopes of work, timelines, and deliverables
Brand Stewardship: Maintain and enforce brand standards across campaigns and creative assets
Integrated Marketing Operations: Manage complex, multi-channel campaigns from briefing through production and launch
Strategic Translation: Convert business and marketing strategies into executable creative direction and plans
Cross-Functional Leadership: Influence and align partners across marketing, merchandising, creative, finance, and procurement
Process Excellence: Identify workflow improvements and drive operational efficiency across teams and agencies
Project & Budget Management: Oversee budgets, contracts, timelines, and resource allocation to ensure successful delivery
Influential Communication: Communicate clearly, align stakeholders, and provide actionable feedback
Retail Marketing Expertise: Strong understanding of retail marketing, seasonal campaigns, and customer engagement strategies
10+ years of experience in integrated marketing, brand management, or creative operations, with significant time spent at a major retailer, brand, or agency
Proven track record managing complex, multi-channel campaigns from brief through delivery
Deep experience leading agency relationships — creative, production, and/or media — with a strong command of SOW management and scope governance
Exceptional brief-writing skills with a demonstrated ability to translate ambiguous strategic direction into clear, actionable creative direction
Strong cross-functional collaborator with the credibility and communication skills to align senior stakeholders across merchant, marketing, and digital teams
Detail-oriented operator who can manage multiple workstreams simultaneously without losing sight of quality or brand standards

Nice To Haves

Experience in retail, fashion, or lifestyle brands strongly preferred

Responsibilities

Lead the development of campaign creative briefs for all seasonal tentpoles, brand moments, and merchandise initiatives
Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity in every brief
Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs that minimize ambiguity and accelerate production
Partner with brand strategy, marketing strategy, merchant, and channel leads to ensure briefs reflect cross-functional alignment before agency/internal handoff
Serve as the day-to-day lead for all agency partner relationships, managing performance, responsiveness, and output quality
Consolidate feedback across internal stakeholders and deliver clear, actionable direction to agencies at each revision stage
Drive discipline around timelines, deliverables, and revision cycles — keeping production on track across complex, multi-workstream campaigns
Develop and manage SOWs, project scopes, and budget allocations across agency partners
Partner with procurement and finance on agency onboarding, contract management, and budget management
Own brand guidelines stewardship for the integrated marketing team — maintaining, communicating, and enforcing standards across internal teams and agency partners
Maintain and enforce brand guidelines across all deliverables, flagging deviations and driving resolution in partnership with creative leadership
Identify bottlenecks in the brief-to-delivery workflow and drive continuous improvement across the team's operating model

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement