Senior Director, Brand Strategy

WorldStrides

1d•$180,000 - $210,000•Hybrid

About The Position

This is a defining hire for WorldStrides. As Senior Director of Brand Strategy, you will lead the repositioning of the WorldStrides master brand — consolidating a portfolio of sub-brands, building the storytelling architecture that drives emotional connection with educators and students, and establishing organic content as a top-of-funnel engine. You will be the brand's chief architect and its loudest champion internally and externally.

Requirements

8–12 years of brand strategy and marketing experience in education, travel, or consumer brands
Proven track record leading brand repositioning or relaunch at a company or product portfolio level
Experience managing brand architecture across a multi-product or multi-brand organization
Strong storytelling instincts — you write a sharp brief, give decisive creative direction, and recognize a great idea instantly
Demonstrated ability to lead cross-functional teams and influence without direct authority
Experience managing external agencies (brand, PR, production)

Nice To Haves

Experience in K-12 education, study abroad, or experiential travel
Track record building organic content as a measurable growth channel
Familiarity with brand tracking tools and qualitative research methodologies

Responsibilities

Lead the end-to-end repositioning of WorldStrides as the definitive educational travel brand across K-12, International, and Performing Arts
Define and execute a sub-brand consolidation strategy — creating a coherent brand architecture across all WorldStrides products and programs
Develop brand guidelines, tone of voice, and messaging frameworks that ensure consistency across every customer touchpoint
Partner with Product and Sales leadership to ensure brand narrative aligns with commercial strategy and segment needs
Build and own the organic content strategy — editorial, social, video — as a long-term brand-building and SEO asset
Commission and champion student and educator stories that bring WorldStrides' mission to life authentically
Oversee development of campaign narratives, brand films, and impact content that differentiate WorldStrides in a competitive landscape
Serve as the internal brand guardian across Marketing, Sales, Product, and Partner channels
Lead and develop the Manager, Social & Influencer and work cross-functionally with Creative, Digital, and Channel teams
Build agency and freelance partnerships for brand strategy, PR, and film production

Benefits

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment