Senior Director, Brand Strategy & Content (US)

Worldwide Clinical Trials•Durham, NC

1d•$164,000 - $326,000•Remote

About The Position

The Senior Director, Brand Strategy & Content is responsible for defining, protecting, and evolving the company's brand while leading the development of strategic content that strengthens market perception, supports commercial objectives, and reinforces the organization's position as a differentiated leader in the industry. As the steward of the corporate narrative, this leader will drive brand strategy, messaging architecture, thought leadership, content strategy, and creative direction across the organization. This position combines strategic vision with executional excellence, ensuring that all brand and content investments contribute to awareness, credibility, customer engagement, and long-term growth.

Requirements

12+ years of experience in B2B marketing, brand strategy, content strategy, or related disciplines.
Demonstrated success leading brand transformation or rebranding initiatives.
Deep expertise in storytelling, messaging, thought leadership, and content development.
Experience building and leading high-performing teams.
Strong executive presence with the ability to influence senior stakeholders.
Exceptional written, verbal, and presentation skills.

Nice To Haves

Experience in professional services, healthcare, life sciences, CRO, or other complex B2B environments preferred.

Responsibilities

Lead the development and evolution of the corporate brand strategy.
Own enterprise brand positioning, value proposition, and messaging architecture.
Develop and execute an integrated content strategy aligned to business and growth priorities.
Establish editorial priorities and annual content roadmaps.
Own the company's narrative framework and key messaging platforms.
Develop and maintain audience-specific messaging that supports corporate, therapeutic, and service-line priorities.