Content Director, Bett US

Hyve Group Ltd • New York, NY

7d • $100,000 - $120,000 • Hybrid

About The Position

As Content Director, you will shape the editorial vision and content strategy for Bett USA, ensuring every program delivers valuable insights, inspires innovation, and attracts senior decision-makers from across the education landscape. Working closely with industry leaders, partners, and internal stakeholders, you will curate world-class agendas, identify emerging trends, and build influential communities that position our events at the centre of the edtech conversation.

Requirements

• Editorial Leadership – Proven experience developing content strategies, conference programs, or editorial products for B2B events, media, or industry communities.
• Industry Knowledge – Strong understanding of education sector, including education technology trends.
• Speaker & Stakeholder Management – Demonstrated ability to engage and influence senior executives, thought leaders, and industry partners.
• Strategic Content Development – Ability to translate market insights into compelling content themes, agendas, and audience experiences.
• Leadership & Team Management – Experience leading, mentoring, and developing high-performing content or editorial teams.
• Communication & Presentation Skills – Excellent written, verbal, and public-speaking skills, with confidence representing the brand at industry events and engaging with senior stakeholders.

Responsibilities

• Lead the content strategy and editorial direction across the brand, ensuring programs remain relevant, commercially valuable, and market-leading.
• Design and develop compelling conference agendas that address the key challenges, opportunities, and trends shaping the education sector.
• Identify, recruit, and manage high-profile speakers, industry influencers, and thought leaders from leading education institutions, educational organisations and edtech companies.
• Build and maintain strong relationships with senior industry stakeholders to ensure content remains informed by market needs and emerging trends.
• Collaborate with marketing teams to create content that drives audience acquisition, engagement, and event registrations.
• Partner with commercial and sponsorship teams to identify content-led partnership opportunities while maintaining editorial integrity.
• Conduct ongoing market research, competitor analysis, and audience feedback reviews to inform content strategy and event development.
• Lead and mentor content team members, fostering a culture of creativity, collaboration, and continuous improvement.
• Oversee the production of event content, including keynote sessions, panel discussions, workshops, roundtables, and networking formats.
• Represent the business externally as a trusted industry voice, moderating sessions, hosting speakers, and building relationships within the education community.

Benefits

• The salary band for this position is $100,000 - $120,000 based on experience
• This position will be eligible for a competitive bonus structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy
• Hybrid work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed