Director of Brand Marketing
About The Position
Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers. At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference! Position Overview: Responsible for defining and helping communicate the vision, mission, values, and personality of a PVA as well as its positioning, differentiation, and value proposition in the market. Charged with managing the brand strategy across all channels and touchpoints, such as websites, social media, advertising, events, and customer service.
Requirements
- A bachelor’s degree in marketing, business administration, communications, or a related field is required.
- Minimum 10 years’ experience in Branding and Marketing, with agency or Fortune 500 branding experience preferred.
- Minimum 7 years people management experience.
- Proven experience building brands and results-oriented marketing plans.
- Familiarity with brand fundamentals and the execution of national brand strategies.
- Comfort with the co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
- Strong management and leadership skills with demonstrated ability to provide oversight and direction for numerous activities simultaneously.
Nice To Haves
- Master’s degree in Marketing, Branding or Communications is preferred.
- AMA, ANA or AIPMM certification a plus
Responsibilities
- Oversee and manage the development, refinement and implementation of all areas of PVA’s brand identity.
- Develop and implement comprehensive brand strategy that leverages all areas of PVA’s impact to communicate organizational value proposition to both internal and external stakeholders.
- Ensure consistent brand messaging and positioning across all marketing channels.
- Develop and maintain PVA’s brand guidelines and standards.
- Analyze PVA brand performance data to identify trends, opportunities, and areas for improvement.
- Collaborate with the Communications and Marketing team to develop innovative brand materials.
- Collaborate with other leaders across the organization to ensure all marketing initiatives and deliverables adhere to the branding guidelines.
- Develop and implement a rolling 3-year calendar of key branding initiatives.
- Develop the annual Communications and Marketing Budget in Coordination with other Communications and Marketing Leaders.
- Any other duties or projects assigned.
Benefits
- Hybrid work schedule: Working 2 days in the office and 3 days remotely.
- Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability.
- Affordable Medical, Vision, and Dental options for team members and their families.
- Optional Insurance – Including Accident, Critical Illness, Short-Term Disability, and more.
- 401k retirement savings plan with a guaranteed employer contribution and matching option.
- Tuition Reimbursement – We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role.
- 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued.
- Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!
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What This Job Offers
Job Type
Full-time
Career Level
Director
