Senior Director of Brand Marketing

Schulte Hospitality Group • Louisville, KY

5d • Remote

About The Position

AutoCamp is seeking a dynamic, service-oriented Senior Director of Brand Marketing to join our team! AutoCamp is a lifestyle hotel brand that is changing the way people experience the great outdoors. We provide an upscale, hassle-free, and comfortable experience in the world's top outdoor destinations -- we call it Outdoor Hospitality. If you consider yourself a creative problem solver who always finds a way to get it done, we invite you to apply to AutoCamp to join our adventure. This is a US Based, remote role that will require regular travel to AutoCamp Properties.

Requirements

• 8+ years of progressive brand marketing experience, including senior leadership roles.
• Significant experience within hospitality, travel, lifestyle, outdoor recreation, luxury, or consumer brands.
• Proven success leading multi-channel brand marketing initiatives.
• Experience directing photo shoots, video production, content creation, and creative development.
• Strong understanding of social media strategy, content marketing, and community building.
• Experience creating and managing brand standards, compliance documentation, and brand governance processes.
• Demonstrated ability to collaborate effectively with property operations teams and cross-functional stakeholders.
• Experience managing agencies, creative partners, and production budgets.

Nice To Haves

• Experience in boutique hospitality, resorts, outdoor hospitality, glamping, experiential travel, or lifestyle brands.
• Experience supporting multi-property or multi-location businesses.
• Background working with premium consumer brands that emphasize experience and storytelling.
• Understanding of guest experience design and hospitality service standards.
• Strategic thinker with strong commercial acumen.
• Exceptional creative judgment and brand instincts.
• Highly collaborative and relationship-oriented.
• Comfortable balancing big-picture vision with operational execution.
• Strong project management and organizational skills.
• Passion for hospitality, travel, outdoor experiences, and exceptional guest service.

Responsibilities

• Lead the development and evolution of AutoCamp's brand strategy and positioning.
• Ensure consistency of brand identity across all digital, physical, and experiential touchpoints.
• Serve as the company's brand guardian, maintaining brand integrity while enabling innovation and growth.
• Develop and manage comprehensive brand guidelines and compliance standards.
• Oversee creative direction across all marketing channels.
• Lead content strategy including social media, video, influencer partnerships, and storytelling initiatives.
• Assist the Marketing team with photo and video shoots, ensuring all creative assets align with brand standards and commercial objectives.
• Manage relationships with photographers, videographers, creative agencies, and production partners.
• Develop a scalable content production framework that supports property openings, seasonal campaigns, and ongoing brand storytelling.
• Own AutoCamp's social media strategy and social content calendar in collaboration with agency support.
• Drive audience growth, engagement, and brand affinity across key platforms.
• Identify emerging trends and opportunities to enhance brand relevance and visibility.
• Oversee influencer and creator partnerships that align with brand objectives.
• Assist the VP of Digital Marketing with launching new affiliate platforms; TikTok Go, Shop My etc.
• Lead the development and execution of branded guest touchpoints across the customer journey.
• Partner closely with Operations to ensure brand standards are reflected consistently on property.
• Oversee branded collateral, signage, wayfinding, in-room materials, merchandise, uniforms, and experiential programming.
• Evaluate and improve guest-facing experiences to strengthen brand perception and loyalty.
• Collaborate with General Managers and operational leaders to ensure successful brand execution at each location.
• Develop training tools and resources that help property teams deliver a consistent brand experience.
• Conduct periodic brand audits and establish processes for maintaining compliance across all properties.
• Support new property openings with comprehensive brand implementation plans.
• Help to manage agency, creative, PR, and production partners.
• Establish KPIs and performance metrics to measure brand health and marketing effectiveness.
• Partner with executive leadership to align brand strategy with business objectives.

Benefits

• Daily Pay
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options
• 401k Plan + Company Match
• Paid Parental Leave
• Paid Time Off
• Holiday Pay
• Pet Insurance
• Employee Assistance Program
• Marketplace Discounts on event tickets, electronics, gym memberships + more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed