Director, Marketing & Brand

State of Indiana•Indianapolis, IN

2d•$80,011 - $85,000•Onsite

About The Position

The IEDC Director of Marketing & Brand leads the agency’s integrated marketing and brand strategy in support of stateside business development, stakeholder engagement and Indiana’s overall economic development positioning. This role is responsible for marketing strategy, brand stewardship, industry and audience-focused campaigns, creative direction and experiential marketing. The Director ensures Indiana’s brand is consistently and effectively represented across campaigns, advertising, collateral, presentations, digital assets, events, trade shows and other external-facing touchpoints. The Director partners closely with the Chief Communications Officer and IEDC department leadership to ensure marketing investments directly support organizational priorities and measurable business objectives. The Director also leads the marketing and experiential events team and manages key agency and creative partners.

Requirements

Bachelor’s degree in marketing, communications, business, advertising, public relations or related field
8+ years of progressive marketing, brand, communications or related experience
3+ years of supervisory or team leadership experience
Demonstrated experience developing and leading integrated marketing and brand strategies
Demonstrated experience managing brands and maintaining consistency across multiple channels and audiences
Experience overseeing creative development, campaigns, agencies and/or external partners
Experience providing strategic oversight of events, experiential marketing or major brand activations
Experience managing budgets, contracts and vendor relationships
Experience working in economic development, government or B2B marketing
Experience partnering with business attraction, sales or business development teams preferred
Ability to translate organizational and business development priorities into effective marketing and brand strategies
Ability to provide strong creative and brand direction while empowering team members and partners to execute
Ability to manage multiple high-profile projects, campaigns and events simultaneously withing tight deadlines
Ability to develop and maintain stakeholder relationships
Ability to use performance data to evaluate marketing effectiveness and inform decisions
Ability to lead and develop a high-performing marketing and experiential events team
Ability to work effectively within a quickly evolving environment
Ability to travel in-state, nationally and/or internationally as necessary

Responsibilities

Develop and implement comprehensive marketing and brand strategies aligned with IEDC and Office of Commerce priorities and economic development goals.
Serve as the primary steward of the IEDC/Indiana economic development brand, ensuring consistent positioning, messaging, visual identity and brand standards across channels and audiences.
Lead sector- and audience-focused marketing initiatives supporting priority industries, business attraction, expansion and retention.
Oversee campaign planning, strategy, advertising, media strategy, creative development and brand activation in collaboration with internal and external agency partners.
Provide creative direction and oversight for major collateral, presentations, business development materials, trade show environments and other branded assets.
Collaborate with the Business Development team to align marketing activities with attraction, expansion and retention strategies.
Lead IEDC’s experiential marketing and events strategy, ensuring events and activations advance business objectives, strengthen the Indiana brand and create meaningful engagement with target audiences.
Ensure that events support defined business objectives and measurable outcomes.
Manage marketing budgets and agency contracts, procurement processes and vendor performance, ensuring effective stewardship of resources.
Establish marketing and brand performance measures and use data and insights to evaluate effectiveness and optimize investments.
Serve as a senior advisor to the Chief Communications Officer.

Benefits

Three (3) medical plan options (including RX coverage) as well as vision and dental plans
Wellness Rewards Program: Complete wellness activities to earn gift card rewards
Health savings account, which includes bi-weekly state contribution
Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
Two (2) fully-funded pension plan options
A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to: 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers, Up to 16 hours of paid community service leave, Combined 192 hours of paid vacation, personal, and sick leave time off
12 paid holidays, 14 on election years
Education Reimbursement Program
Group life insurance
Referral Bonus program
Employee assistance program that allows for covered behavioral health visits
Qualified employer for the Public Service Loan Forgiveness Program
Free Parking for most positions
Free LinkedIn Learning access