Director, Brand Management & Marketing

Farmacy Beauty•New York, NY

3d•Hybrid

About The Position

The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities.

Requirements

7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.
Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth.
Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization.
Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions.
Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance.
Strong people leadership skills, with experience coaching and developing direct reports.
Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities.
Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners.
Passion for beauty, skincare, consumer trends, and building differentiated brands.
Able to reliably commute to the NYC office a minimum of two days per week + ad hoc as needed.
Permanently authorized to work in the U.S. without current or future employer sponsorship

Nice To Haves

Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.

Responsibilities

Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.
Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
Support development of marketing calendar and program classifications (Budget Planning)
Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.
Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.
Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.
Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.
Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
Lead and oversee the development of strategic Go-To-Market drivers within the context
Lead and oversee the end to end go-to-market campaign process, planning & communication
Oversee recaps & launch post-mortems
Work with Copywriters to reflect the brand voice
Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
Oversee the development of key new product development building blocks (e.g. insights, SOP)
Lead and oversee new product messaging, claims development + educational support
Identify white space opportunities
Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches
Support promotional marketing activities (kits & sets, merchandise strategy)
Prepare and support presentations for management meetings
Own budget management for key marketing spend buckets
Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

Benefits

15 days PTO + 5 sick/personal days per year
16 annual Company holidays
Health insurance, Dental insurance, Vision insurance
Life insurance ($25,000 policy, free to employees)
Commuter benefits (Transit + Parking FSA)
Health care FSA
Dependent care FSA
401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
$40/month phone stipend
Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
Quarterly Gratis Product Stipend
Monthly Exercise/Gym Reimbursement