Director of Marketing & Brand Strategy

SCONZA CANDY CO•Oakdale, CA

1d•$170,000 - $195,000

About The Position

Join a Legacy of Sweet Innovation Since 1939, Sconza Chocolates has been creating confections that bring people together. As a fourth-generation, family-owned company, we combine 87 years of craftsmanship and industry experience with an entrepreneurial spirit and a passion for innovation. Sconza is one of the country's leading private-label confectionery manufacturers, trusted by major retailers and customers nationwide. We are also investing in our own brands, new products, digital capabilities, and people as we enter an exciting new chapter of growth. We are looking for a Director of Marketing & Brand Strategy to help lead that next chapter. The Opportunity Reporting directly to the President & CEO, the Director of Marketing & Brand Strategy will own Sconza's marketing and brand strategy and play a significant role in shaping the company's future. This is a senior, highly visible, hands-on leadership position for a marketer who understands that great marketing isn't simply about creating beautiful campaigns - it is about building brands, creating demand, supporting customers, and driving profitable growth. The Director will have ownership of: Marketing strategy and annual marketing plans Brand strategy and positioning Packaging and brand presentation Marketing budget and ROI Agency and creative partner relationships Digital marketing, e-commerce, social media, and content Marketing analytics and performance measurement The role will also have significant influence on product development and innovation, including consumer insights, product positioning, naming, packaging, go-to-market strategy, and commercialization. The Director will work closely with the Sales Leader to identify growth opportunities, strengthen customer relationships, develop compelling customer programs, and translate market insights into commercial opportunities. This is an opportunity to make a visible impact on an established American company while helping shape what the next generation of Sconza looks like.

Requirements

10 - 15 years of progressive marketing experience, including meaningful leadership responsibility.
Experience in CPG, food, beverage, confectionery, or another consumer-focused industry.
Successfully built brands and executed multi-channel marketing strategies.
Understands consumer behavior and knows how to turn insights into action.
Experience with product launches, packaging, go-to-market strategy, digital marketing, and e-commerce.
Detailed manager of budgets, agencies, analytics, and marketing technology.
Highly analytical but equally creative.
Writes and communicates exceptionally well.
Can move comfortably between high-level strategy and hands-on execution.
Builds strong relationships across Sales, Product Development, Operations, and executive leadership.
Is entrepreneurial, curious, accountable, and energized by the opportunity to build something meaningful.
Understands that marketing is a business function - not simply a communications function.

Responsibilities

Develop and lead an integrated marketing strategy that supports Sconza's growth objectives across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing businesses.
Strengthen Sconza's brand positioning, identity, voice, storytelling, packaging, and consumer experience across every important touchpoint.
Partner closely with Product Development, Sales, Operations, and executive leadership to identify opportunities, bring consumer insights into innovation, and develop compelling go-to-market strategies for new products.
Work as a strategic partner to the Sales Leader to generate demand, support customer acquisition, and identify new commercial opportunities.
Own the strategy and performance of Sconza's websites, e-commerce, social media, email, content, and other digital channels. Establish meaningful KPIs and continuously improve performance.
Develop a disciplined approach to marketing analytics and ROI. Use data, consumer insights, and market intelligence to make better decisions and focus resources on the opportunities with the greatest potential.
Own the marketing budget, manage agency and creative relationships, lead the marketing team, establish priorities, and create a culture of creativity, accountability, collaboration, and measurable results.