Director of Brand Design

TimelyCare • Fort Worth, TX

3d • Remote

About The Position

The Director of Brand Design builds and evolves TimelyCare’s visual expression into a distinctive, recognizable brand that creates authority and trust across audiences and experiences. Reporting to the VP of Brand Strategy, this is a hands-on creative leadership role combining original design work with direction of internal partners, freelancers, agencies, production partners, and AI-enabled creative tools. The role uses AI thoughtfully to accelerate ideation, prototype concepts, extend approved systems, and improve creative speed while upholding human judgment, brand integrity, accessibility, and quality.

The Director develops a flexible visual identity and design system that serves higher education and K–12 decision-makers, students, and families while maintaining a coherent TimelyCare brand. The role partners closely with Product Design leadership to establish continuity between the external brand and product experience, and builds scalable systems, creative capabilities, and workflows that enable high-quality creative work across the organization.

This remote position calls for a maker as much as a leader: originating ideas, solving creative problems, designing directly when appropriate, and building systems that help creative work scale. The Director collaborates across Brand, Marketing, Product, and other functions, and helps shape the future capabilities and structure of TimelyCare’s design function.

Requirements

• 8+ years of progressive experience in brand design, design direction, creative direction, or related disciplines, including experience operating at a senior creative level.
• An exceptional portfolio demonstrating personal design craft and creative leadership.
• Demonstrated experience building or significantly evolving a distinctive visual identity and translating it into a scalable design system.
• Portfolio evidence of integrated campaigns personally helped originate and lead from concept through multichannel execution.
• Strong conceptual thinking and the ability to turn business objectives, audience insights, and brand strategy into original creative ideas and experiences.
• Deep expertise in visual design, including typography, composition, photography, visual hierarchy, information design, and coherent brand systems.
• Experience designing across digital, web, social, paid media, print, experiential, video, and motion environments.
• Ability to adapt a core brand system across audiences, channels, and objectives without sacrificing recognition or coherence.
• Strong presentation and storytelling skills, including the ability to articulate the strategic rationale behind creative work and present recommendations confidently to senior leaders.
• Experience directing agencies, freelancers, production partners, and multidisciplinary creative contributors.
• Experience partnering effectively with product and UX design teams, with an understanding of the relationship and distinction between brand and product design.
• Strong editorial judgment and understanding of how copy, hierarchy, content, experience, and design work together to make communications effective.
• Fluency with contemporary design tools and demonstrated experience using AI-enabled creative workflows for ideation, prototyping, design production, and campaign development.
• Sound judgment about when AI can support creative work and when human expertise, review, and craft are essential.
• Ability and willingness to work as a senior individual contributor and creative leader, whether or not the role has direct reports.
• Strong strategic judgment, intellectual curiosity, collaboration skills, and openness to ideas from people across disciplines.

Responsibilities

• Build and continuously evolve a distinctive visual identity and design system that establishes brand authority, recognition, and trust.
• Translate brand strategy and audience insight into visual language across typography, color, photography, illustration, composition, information design, motion, and other brand expressions.
• Create a flexible system for serving higher education and K–12 decision-makers, students, and families while maintaining one coherent brand.
• Establish principles, components, and standards for adapting the brand across paid media, social, web, content, sales materials, events, experiential environments, video, motion, and emerging channels.
• Evaluate and improve existing creative, maintaining high standards for craft, accessibility, audience relevance, and brand distinctiveness.
• Turn business objectives, audience insights, and brand strategy into original creative ideas and integrated campaigns; lead collaborative brainstorms and develop creative territories.
• Develop participatory brand experiences and activations, and design connected experiences across channels and moments.
• Present creative concepts and recommendations to Marketing and company leadership, clearly explaining the audience insight, strategic rationale, creative idea, and execution across channels.
• Provide hands-on creative direction from concept through production; design work directly when appropriate and direct designers, agencies, photographers, illustrators, animators, production partners, and other specialists.
• Evaluate creative holistically, including messaging, hierarchy, content density, copy, and design, in partnership with Brand and Content leaders.
• Build a culture of open creative exploration in which decisions are grounded in strategy rather than personal preference.
• Oversee multimedia creative development across photography, video, animation, motion, print, digital, and physical experiences; remain accountable for quality and coherence regardless of who or what produces the work.
• Build templates, component systems, creative libraries, standards, and governance that enable high-quality, on-brand work at scale.
• Establish AI-enabled creative workflows, identify opportunities to automate repeatable production through Canva and other creative technologies, and use tools for ideation, prototyping, adaptation, and production efficiency.
• Develop organizational capability for responsible AI-assisted creative work through standards, training, tools, and guidance; define appropriate human review, brand and accessibility checks, and approved-source-material practices.
• Experiment with emerging creative technologies and assess their potential to improve quality, speed, personalization, or scale.
• Build and organize a reusable creative asset library, including photography, illustration, iconography, motion, and templates, with a system that can ultimately be maintained by more junior design talent.
• Determine whether work should be created directly, handled through scalable internal or AI-enabled systems, assigned to freelancers, or developed with specialist agencies.
• Partner with Product Design leadership to carry brand principles, visual systems, assets, and experiences into the product where appropriate while respecting product and UX requirements.
• Collaborate across Marketing, Product, and other functions so major initiatives and launches are coherent across the TimelyCare experience.
• Build and maintain a network of freelancers, agencies, production partners, and specialist creative resources; help determine the right mix of internal talent, external partners, technology, and automation.
• Help shape the future structure and capabilities of the internal design function and establish lightweight workflows that improve quality, clarity, speed, and accountability.
• Partner with Marketing project management on prioritization, intake, capacity planning, production timelines, and workflow; forecast creative and production needs and recommend external investment.
• Partner with the VP of Brand Strategy to translate brand strategy into an evolving visual expression; collaborate with Content Marketing, Strategic Communications, Revenue Marketing, Product Marketing, Digital, Customer Marketing, and other teams.
• Participate in strategic brand and narrative development, bringing visual and experiential thinking upstream, and support major initiatives, launches, events, and strategic moments with senior creative leadership.

Benefits

• Paid company holidays and no work on your birthday.
• Flexible PTO and volunteer time off.
• Quarterly variable bonus eligibility and discretionary bonus in addition to base pay.
• Company-sponsored medical, dental, and vision insurance.
• Pet insurance.
• Company-paid group life insurance and short-term disability.
• Concierge benefit support services.
• 401(k) with employer match.
• Free access to TimelyCare virtual medical and mental health support.
• Mission-driven purpose and supportive team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed