Director of B2B Marketing

Knit Health • San Francisco, CA

14h • $215,000 - $250,000 • Hybrid

About The Position

Knit Health is hiring its first marketing employee to build and lead the company’s marketing function. The Director of B2B Marketing will set marketing priorities and tradeoffs, establish messaging and positioning for the markets Knit serves, and personally execute high-priority work. The role combines marketing strategy and execution, with particular emphasis on product marketing and using AI-powered and fractional resources effectively. It has a path to grow into Head of Marketing as the company expands.

Knit Health is developing a clinical intelligence platform for healthcare providers using its clinical foundation model and frontier clinical LLMs. Its buyers and commercial partners include senior clinical, operational, and technology leaders at health systems, healthcare technology operators, and AI companies. Marketing is responsible for earning those audiences’ attention and trust ahead of purchasing decisions.

The role will build a marketing funnel, create and manage an event program, produce content with clinical, research, and communications teams, and partner with Growth and Sales on deal-support materials. It will establish core marketing systems, including CRM, marketing automation, brand standards, and pipeline reporting; manage the marketing budget and external agencies and freelancers; and recruit and lead the marketing team as it grows.

During the first six months, the hire is expected to refine messaging and positioning, put a 2027 event calendar in place, build a core content library, deliver sales materials used in active deals, and establish core marketing systems. By the end of the first year, marketing should be a measurable source of pipeline, and the hire should be ready to make initial team hires.

The company prefers the hire to be based in the Bay Area and spend 2–3 days per week in its San Francisco office, but will consider exceptional remote candidates. Regular travel to conferences and customer events is required, up to 25% of the time. The starting salary range is approximately $215,000–$250,000 per year, with base salary, equity, and opportunities for advancement.

Requirements

• At least 6 years of B2B marketing experience, including meaningful experience marketing to health systems or other healthcare providers.
• Experience building marketing at an early-stage company or in a resource-constrained environment.
• Ability to operate amid ambiguity, adapt to changing priorities, and help develop go-to-market approaches while product-market fit is being established.
• Comfort building a marketing function without an established team or playbook.
• Marketing generalist capabilities, AI-native approach, and product marketing expertise.
• Experience deploying cutting-edge AI-based tools to improve marketing performance and efficiency.
• Experience managing people and strong interest in building and leading a team.
• Comfort with numbers, including tracking performance, reporting results, and changing course when needed.
• Willingness to travel regularly for conferences and customer events, up to 25% of the time.

Nice To Haves

• At least 2 years in strategy consulting at a top firm.
• Experience marketing AI, analytics, or data products to health systems.
• Existing relationships with health system executives, conference organizers, healthcare press, or industry analysts.
• Experience running account-based marketing for a focused list of enterprise accounts.
• Hands-on experience with CRMs and marketing automation tools.

Responsibilities

• Develop and maintain category narratives, positioning, and messaging for each market, and ensure consistency across the website, sales materials, and events.
• Design, build, and manage the marketing funnel from awareness through sales enablement.
• Build and manage the event program, including selecting conferences to attend, sponsor, or speak at and organizing executive dinners, roundtables, and customer events.
• Own event budgets, logistics, and follow-up, ensuring events produce actionable conversations for Sales.
• Create content such as website copy, customer stories, white papers, executive bylines, webinars, and a regular newsletter.
• Collaborate with the communications team to maximize the impact of marketing content and events.
• Work with clinical and research teams to translate their work into material that health system executives will read.
• Partner with Growth and Sales to develop and refine pitch decks, one-pagers, ROI narratives, competitive positioning, and account-specific materials.
• Take increasing ownership of product marketing as the go-to-market approach matures.
• Establish marketing foundations, including CRM and marketing automation, brand standards, and pipeline reporting.
• Evaluate and implement marketing tools, including AI-enabled workflows, to help a lean team operate effectively.
• Manage the marketing budget and external agencies and freelancers.
• Recruit, hire, and lead the marketing team as it grows.
• Refine messaging and positioning, establish a 2027 event calendar, build a core content library, provide sales materials for live deals, and set up core marketing systems during the first six months.
• Make marketing a measurable source of pipeline and prepare to make the first team hires by the end of the first year.

Benefits

• Medical, dental, and vision coverage with 100% of premiums paid for employees and dependents; full coverage for dental, vision, and the Gold medical plan, with an option to buy up to Platinum.
• Coverage begins on the first day of employment.
• 401(k) plan.
• 24 days of PTO annually.
• Base salary, equity, and opportunities for advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed