Director of Arts Marketing and Community Engagement

Mercer University•Macon, GA

1d•Onsite

About The Position

Mercer University is searching for a Director of Arts Marketing and Community Engagement on the Macon, GA campus. The Director of Arts Marketing and Community Engagement is responsible for marketing, promotions and media relations for The Grand Opera House, The Capitol Theatre, Mercer Music at Capricorn, McEachern Art Center, and McDuffie Center for Strings with some responsibility for ticketed performances at Townsend School of Music. The Director of Arts Marketing and Community Engagement works closely with program directors to achieve marketing and revenue objectives for their respective areas and promote community cultural development for Mercer’s arts missions in Downtown Macon.

Requirements

A bachelor's degree from an accredited college/university in journalism, broadcasting, communications, marketing, performing arts, or related field.
Three years of experience developing and executing marketing and promotions plan for arts organization, higher education institution or a related organization.
Excellent writing skills and working knowledge of AP Style to write and distribute news releases and compose stories for University publications.
Basic graphic design skills and working knowledge of software used for graphic design, web design and photo editing in order to produce ads, brochures and other marketing materials.
Ability to work varied hours to accommodate evening and weekend arts events.
Ability to develop advertising and marketing plans to promote arts events and programs using all media platforms.
Ability to prioritize multiple projects to meet marketing objectives.
Experience using social media creation tools to achieve marketing objective.

Nice To Haves

Candidates with a master's degree and/or prior experience working to develop and or assist community-based engagement programs, particularly cultural development programs are highly desirable.

Responsibilities

Develop and execute marketing and promotions plan for The Grand Opera House and The Capitol Theatre in coordination with the Executive Director.
Develop and execute marketing and promotions plan for McEachern Art Center and McDuffie Center for Strings in coordination with program directors.
Develop and execute marketing and promotions plan for Mercer Music at Capricorn in coordination with program faculty and staff.
Direct community cultural development programs that encourage creative arts participation and relationship building to support partnerships between Mercer-affiliated venues and community organizations in Middle Georgia, including running the venue tour program.
Advise the Dean of the School of Music on marketing objectives and design monthly e-newsletters and the annual Discover Townsend brochure.