Marketing and Community Engagement Coordinator

Kal Tire • Vernon, BC

1d • $67,090 - $77,110 • Hybrid

About The Position

The Marketing Coordinator– Local Store Marketing is a detailed oriented, hands-on role, responsible for supporting Kal Tire stores with local marketing & grassroots community involvement. This role works closely with the marketing team & other departments (specifically CSR & Store Operations) to support the creation and implementation of local marketing plans to strengthen Kal Tire’s brand presence in local communities across Canada.

Requirements

• Minimum 2-3 years of marketing experience, preferably within a retail environment.
• Strong working knowledge of marketing principles & a passion for the work.
• Strong organizational skills to keep projects moving and deliverables on time.
• Detail-oriented with an ability to work in a fast-paced environment with multiple (often competing) deadlines.
• Comfortable working independently and making decisions.
• Impactful communicator with an ability to work effectively with a wide range of internal & external stakeholders.
• Resourceful and results-oriented
• Ability to incorporate feedback and key learnings from various projects and make recommendations for improvement.
• Post-secondary degree or diploma in Marketing, or an equivalent combination of education and experience.
• Some travel is required.
• Overtime as required to support marketing activations and special events

Nice To Haves

• Experience with Photoshop or other similar programs an asset.

Responsibilities

• Coordinate research, planning and implementation of marketing plans for all new Kal Tire store openings.
• Support tactics & execution of local marketing plans for a group of 10-15 priority stores per year.
• Collaborate closely with Zone Managers & Store Managers to ensure effective store-level execution of local marketing programs and campaigns.
• Support the development and implementation of local store marketing tools and resources for direct use by Store Managers.
• Continually monitor LSM best practices from the field and translate them into chain-wide LSM resources where applicable.
• Act as a key liaison and primary point of contact for stores seeking information and guidance on local marketing efforts.
• Represent the marketing department on key CSR committees and project teams.
• Support planning and execution of special events/grand opening ceremonies related to major charity investments to maximize publicity and exposure.
• In conjunction with the CSR department, actively participate in the development and implementation of new CSR programs to maximize brand impact.
• Plan, produce and distribute all seasonal merchandising materials for retail showrooms.
• Manage process to ensure store compliance with zone based merchandising plans; follow up with Regional Directors and Zone Managers as necessary.
• Measure performance of Merchandising programs and make recommendations for improvement.
• Responsible for the relationship between our promotion product supplier and the Marketing department for the selection of product for distribution to our teams. Also manage one-off product requests with our promotional company.
• Collect feedback from store operations to ensure high levels of product quality and service levels are maintained.
• Manage a small warehouse of promotional items at the Vernon Office.
• Facilitate deployment of internal communications for other members of the retail marketing team.
• Provide support to national & regional marketing programs as needed.
• Participate & present LSM updates at relevant marketing meetings.
• Other duties as requested.

Benefits

• Comprehensive medical and dental benefits.
• Employee Assistance Program.
• A group RRSP/DPSP matching program.
• Discount on tires and mechanical services.
• Positive work culture, opportunities for growth and development, and work-life balance.
• Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree