Director of Admissions

Argon Agency•Delray Beach, FL

About The Position

The Director of Admissions is an expert-level leadership position responsible for leading and optimizing admissions operations across behavioral health and addiction treatment services. The role combines operational leadership, team development, Salesforce CRM and marketing automation expertise, healthcare and insurance knowledge, and performance improvement. The successful candidate will manage complex admissions pipelines, develop automated lead-nurturing strategies, and coach representatives while maintaining ethical, patient-centered admissions practices. This established leadership role requires substantial hands-on experience with behavioral health admissions, Salesforce administration and workflows, team development, and performance-driven operations. The Director will evaluate current systems, identify deficiencies, implement meaningful improvements, and provide strategic direction and operational accountability to deliver measurable improvements to the admissions department.

Requirements

Substantial hands-on experience with behavioral health admissions.
Expert-level proficiency in Salesforce, including administration, lead management, reporting, dashboards, automation, workflows, and pipeline optimization.
Experience with team development and performance-driven operations.
Comprehensive knowledge of behavioral healthcare systems, addiction treatment, and mental health services.
Understanding of levels of care, including detoxification, residential treatment, PHP, IOP, and outpatient services.
Advanced knowledge of insurance verification, benefits, authorization processes, payer requirements, and admissions eligibility.
Ability to manage complex admissions pipelines and implement automated lead-nurturing strategies.
Ability to lead, coach, and develop high-performing admissions teams.
Ability to evaluate systems, identify deficiencies, implement improvements, and achieve measurable results.
Ability to navigate complex patient situations with professionalism, sound judgment, empathy, and discretion.
Commitment to ethical, patient-centered admissions practices.

Responsibilities

Oversee daily admissions operations and ensure timely, professional handling of inquiries and referrals.
Recruit, train, manage, and coach admissions representatives; establish performance expectations, accountability standards, and departmental KPIs.
Conduct call reviews, performance evaluations, and ongoing coaching to improve conversion rates and communication skills.
Develop admissions scripts, objection-handling techniques, follow-up protocols, and training materials.
Ensure admissions practices align with clinical eligibility, organizational policies, and applicable healthcare regulations.
Manage Salesforce lead management, reporting, dashboards, automation, and pipeline optimization.
Develop and manage automated drip campaigns using SMS, email, and structured follow-up sequences.
Implement lead segmentation, automated workflows, task assignments, and lead reactivation strategies.
Maintain accurate CRM documentation, lead attribution, and admissions tracking.
Identify opportunities to improve lead response times, engagement, and conversion rates.
Collaborate with marketing teams to evaluate lead quality, campaign performance, and return on advertising investment.
Coordinate with clinical, utilization review, and facility leadership teams to facilitate appropriate admissions.
Monitor lead-to-admission conversion rates, speed-to-lead, call quality, follow-up effectiveness, and representative productivity.
Analyze admissions data to identify performance gaps and implement corrective strategies.
Develop scalable systems, standard operating procedures, and quality assurance processes.
Provide regular performance reporting and strategic recommendations to executive leadership.
Foster accountability, continuous improvement, and an exceptional patient experience.