Director of Admissions

Bennett College•Greensboro, NC

21d•Onsite

About The Position

The Director of Admissions leads Bennett College’s undergraduate recruitment strategy, strategic partnership development, admissions operations, and enrollment conversion. Grounded in Strategic Enrollment Management (SEM), the Director translates institutional priorities into measurable recruitment plans to strengthen student pipelines, meet new-student enrollment and yield goals, and contribute to persistence through effective onboarding and coordinated student support. The Director supervises Admissions personnel, manages recruitment resources, and uses enrollment data, CRM technology, and personalized communication to guide prospective students from inquiry through census enrollment. The Director cultivates relationships with schools, community colleges, community partners, employers, and alumnae, and collaborates with Academic Affairs, Financial Aid, the Registrar, the Office of Student Experience, Marketing and Communications, Institutional Effectiveness, and other campus partners. The role advances Bennett’s enrollment implementation plan and its mission as a historically Black college for women. The Director oversees strategic enrollment planning, mission-aligned recruitment, territory and market development, funnel management and conversion, recruitment communications, enrollment analytics and technology, admissions review and applicant processing, team leadership, cross-functional collaboration, budgets and resources, and compliance. The position represents the College at recruitment events and external partnership meetings, participates in committees and strategic initiatives, and performs other related duties as assigned. Bennett College is a private, historically Black liberal arts college for women in Greensboro, North Carolina. Founded in 1873, the College provides a personalized educational environment focused on academic excellence, leadership development, social responsibility, professional preparation, community engagement, and personal development.

Requirements

Bachelor’s degree from an accredited institution.
At least five years of progressively responsible experience in college admissions, student recruitment, or enrollment management.
At least two years supervising professional staff.
Demonstrated experience developing and executing strategic recruitment or enrollment plans with measurable enrollment outcomes.
Demonstrated responsibility for recruitment territories, enrollment pipelines, application generation, conversion, yield, or related enrollment performance measures.
Experience using CRM technology and enrollment data to manage recruitment activity, analyze funnel performance, and inform strategy.
Demonstrated experience managing recruitment budgets and developing school, community college, or community partnerships that support measurable enrollment outcomes.
Strong written, verbal, presentation, relationship management, project management, problem-solving, and executive reporting skills.
Practical proficiency in CRM workflows, spreadsheet analysis, accurate recruitment records, and using data to improve enrollment outcomes.
Working knowledge of financial aid and affordability communication and ability to collaborate across academic and administrative offices.
Ability to meet the transportation needs of the position and perform its essential functions, with or without reasonable accommodation.

Nice To Haves

Progressive leadership experience at a small private college, HBCU, women’s college, mission-driven institution, or similarly enrollment-sensitive higher education environment.
Master’s degree from an accredited institution.
Seven or more years of progressively responsible admissions or enrollment experience with broader strategic leadership.
Direct experience with Strategic Enrollment Management planning and implementation.
Demonstrated success developing new recruitment markets or building sustainable student pipelines.
Experience developing recruitment strategies that communicate a distinctive institutional mission and support student aspirations.
Experience integrating recruitment strategy with financial aid, marketing, academic program priorities, and student-success initiatives.
Experience with Bennett’s Element451 admissions CRM or comparable platforms such as Slate, Salesforce/TargetX, Ellucian CRM Recruit, or Jenzabar.
Experience using advanced enrollment analytics, predictive modeling, market analysis, or enrollment forecasting tools.
Experience recruiting transfer, adult, commuter, readmission, or approved distance students and managing partner referral pathways.

Responsibilities

Lead the development and implementation of a comprehensive Strategic Enrollment Management recruitment plan aligned with institutional strategy, mission, academic priorities, financial objectives, and enrollment goals.
Translate approved enrollment targets into annual and multi-year recruitment strategies, term-specific projections, operating plans, milestones, staff ownership, resource assumptions, and performance indicators.
Assess enrollment performance and competitive market conditions, recommend strategic adjustments, and contribute enrollment expertise to institutional planning.
Design and execute mission-aligned recruitment strategies and develop sustainable school, community, alumnae, employer, and organizational partnerships that generate referrals and support enrollment.
Maintain a partnership portfolio with designated contacts, target populations, activities, referral tracking, goals, and performance reviews; coordinate approved admissions pathways and outreach initiatives.
Develop a data-informed territory management model, assign counselor responsibilities, set territory goals and benchmarks, and reallocate recruitment resources based on performance and opportunity.
Oversee recruitment travel, school visits, college fairs, community engagement, counselor programs, open houses, campus visits, virtual programming, and admitted-student activities.
Lead the Triad School Leaders Breakfast and Chat and Learn, coordinate counselor packets, and track referrals and follow-up.
Coordinate the Community College Advising and Student Success Exchange and provide transfer advising materials and named liaisons.
Own the undergraduate admissions funnel from prospect and inquiry through application, admission, confirmation, registration, and census enrollment; establish stage definitions, benchmarks, and conversion strategies.
Monitor prospective-student engagement, use data to prioritize outreach, lead yield and melt-prevention efforts, and coordinate individualized enrollment completion plans with campus offices.
Record and analyze reasons for non-enrollment and barriers by term and pathway to inform outreach and institutional interventions.
Partner with Marketing and Communications on integrated enrollment marketing; maintain a 12-month communications calendar and segmented, automated CRM journeys across relevant channels.
Evaluate campaign effectiveness, conversion, and return on investment; coordinate accessible recruitment materials, accurate admissions webpages, and regular content reviews with responsible offices.
Serve as functional leader for Admissions CRM and application technology; maintain reliable dashboards, data standards, forecasts, operating reports, and CRM quality assurance in coordination with IT and institutional partners.
Provide leadership and oversight for undergraduate admissions review, decision-making, and applicant processing; establish and monitor service standards and maintain an admissions procedures manual.
Collaborate with Financial Aid on approved affordability and scholarship communication, and coordinate transfer credit evaluation and program advising with the Registrar and Academic Affairs.
Recruit, supervise, coach, develop, and evaluate admissions counselors and support personnel; establish performance expectations, conduct pipeline reviews, support professional development, and coordinate recruitment ambassadors.
Collaborate with campus offices and leadership to create a cohesive enrollment experience, coordinate handoffs and support, and participate in SEM governance and enrollment operations meetings.
Develop and manage Admissions operating, recruitment, technology, partnership, event, marketing, and travel plans and budgets; monitor expenditures and assess investments against defined outcomes.
Maintain compliant, equitable, ethical, transparent, and consistent admissions practices; protect applicant and student information and train staff and ambassadors on confidentiality and institutional requirements.
Represent Bennett College at professional conferences, recruitment events, community programs, institutional functions, and partnership meetings; serve on committees and strategic initiatives as assigned.