Director of Admissions

Tidewater Tech•Norfolk, VA

About The Position

The Director of Admissions strategically leads the campus Admissions department to meet enrollment goals while ensuring compliance with company policies, regulatory standards, and admissions best practices. The role develops and implements recruitment strategies, manages and develops the admissions team, builds relationships with prospective students and stakeholders, and uses admissions data to guide decisions and improve operational efficiency. Based on demonstrated skills and performance, the position may be designated as Senior or Master Campus Director of Admissions. The Director oversees the prospective-student inquiry cycle through enrollment, including initial contact, appointment scheduling, interviews, application processing, and orientation attendance, without involvement in admissions testing or admissions decisions. The role also audits records and systems, confirms applicants meet admissions requirements, prepares reporting, and collaborates with campus leaders and departments to support enrollment and student success.

Requirements

Bachelor’s degree; Business, Marketing, or a related field is preferred.
At least 5 years of management experience or proven leadership in a relevant role, with a record of guiding teams, driving performance, and achieving organizational goals.
Strong problem-solving skills and a patient approach to resolving admissions challenges.
Exceptional organizational skills, attention to detail, and ability to manage multiple tasks.
Integrity and professionalism in all interactions.
Persuasive communication skills and a strong focus on customer and student satisfaction.
High motivation and passion for achieving goals.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Positive, team-oriented attitude and flexibility to work outside scheduled hours when needed, as directed by the Supervisor.
Ability to thrive in a collaborative team environment.

Nice To Haves

At least 2 years of successful on-campus experience as an Admissions Representative.
Proven ability to manage an Admissions team in a fast-paced, performance-driven, compliance-oriented environment.
Experience with CampusNexus software.
Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Lead, inspire, mentor, and develop the admissions team, promoting collaboration and professional growth.
Develop and implement an admissions strategy aligned with institutional goals, using market research to identify target audiences.
Analyze admissions data and metrics to inform strategy, optimize recruitment efforts, improve conversion rates, and enhance efficiency.
Collaborate with other departments to advance diversity and inclusion initiatives.
Attract qualified students and manage the inquiry cycle from initial contact through enrollment, including answering calls, scheduling appointments, interviewing students, processing applications, and ensuring orientation attendance.
Avoid involvement in admissions testing or admissions decisions.
Conduct daily inquiry audits and hire, train, evaluate, and supervise Assistant Directors and Admissions Representatives.
Organize meetings and training sessions to improve team performance.
Ensure accurate and timely CampusNexus updates, audit Admissions Blue Folder documents, and train staff to use the system effectively.
Confirm that applicants meet admissions requirements, including background checks, testing, references, and interviews.
Complete the Admissions section of the Weekly Executive Director’s Reports.
Manage promotional-material inventory and ordering, encourage staff participation at career fairs, and support the Campus Executive Director.
Collaborate with Financial Aid, Career Services, Program Coordinators, the Registrar, and school management.
Supervise and support Admissions Representatives, the Assistant Director of Admissions, and the Receptionist through guidance, training, and performance evaluations.