Director of Admissions

Tidewater Tech•Norfolk, VA

6d•$110,000

About The Position

The Director of Admissions strategically leads the campus Admissions department to meet enrollment goals while ensuring compliance with company policies, regulatory standards, and admissions best practices. The role develops and implements recruitment strategies, manages and develops the admissions team, builds relationships with prospective students and stakeholders, and uses admissions data to guide decisions and improve operational efficiency. Based on demonstrated skills and performance, the position may be designated as Senior or Master Campus Director of Admissions. The Director manages the student inquiry process through enrollment, oversees admissions operations and documentation, verifies that applicants meet admissions requirements, and collaborates with campus departments and leadership. The role also supports diversity and inclusion initiatives and helps ensure that the admissions process attracts qualified students and contributes to institutional success.

Requirements

Bachelor’s degree; Business, Marketing, or a related field is preferred.
At least 5 years of management experience or proven leadership in a relevant role, with a record of guiding teams, driving performance, and achieving organizational goals.
Strong problem-solving skills and a patient approach to resolving admissions challenges.
Exceptional organizational skills, attention to detail, and the ability to manage multiple tasks effectively.
Integrity and professionalism in all interactions.
Excellent persuasive communication abilities and a strong focus on customer and student satisfaction.
High motivation and a passion for achieving goals.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
A positive, team-oriented attitude and flexibility to work outside scheduled hours when needed, as directed by the Supervisor.
Ability to thrive in a collaborative team environment.

Nice To Haves

At least 2 years of successful on-campus experience as an Admissions Representative.
Proven ability to manage an Admissions team in a fast-paced, performance-driven, and compliance-oriented environment.
Experience with CampusNexus software.

Responsibilities

Lead, inspire, mentor, and develop the admissions team, promoting collaboration and professional growth.
Create and implement admissions strategies aligned with institutional goals, using market research to identify target audiences.
Analyze admissions data and metrics to inform strategy, optimize recruitment efforts, improve conversion rates, and increase operational efficiency.
Collaborate with other departments to advance diversity and inclusion initiatives.
Manage the student inquiry cycle from initial contact through enrollment by answering calls, scheduling appointments, interviewing students, processing applications, and ensuring attendance at orientation; avoid involvement in admissions testing or decisions.
Conduct daily inquiry audits and oversee admissions staff, including hiring, training, evaluating, and supervising Assistant Directors and Representatives.
Organize meetings and training sessions to enhance team performance.
Ensure timely and accurate CampusNexus updates, audit the Admissions Blue Folder for required documents, and train staff to use the system effectively.
Confirm applicants meet admissions requirements, including background checks, testing, references, and interviews.
Complete the Admissions section of the Weekly Executive Director’s Reports.
Manage promotional-material inventory and ordering, encourage admissions staff participation at career fairs, and support the Campus Executive Director.
Collaborate with Financial Aid, Career Services, Program Coordinators, the Registrar, and school management.
Supervise and support Admissions Representatives, the Assistant Director of Admissions, and the Receptionist through guidance, training, and performance evaluations.